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Perceived Quality Attributes Importance Ranking Methodology in the Automotive Industry: A Case Study on Geometry Appearance Attributes at CEVT
University West, School of Business, Economics and IT, Division of Media and Design. Chalmers University of Technology, Department of Industrial and Materials Science, SE-412 96, Göteborg (SWE). (LINA iAIL)
Hochschule Niederrhein, Faculty Textile and Clothing Technology, D-41065, Mönchengladbach (DEU).
Chalmers University of Technology, Department of Industrial and Materials Science, SE-412 96, Göteborg (SWE).
Chalmers University of Technology, Department of Industrial and Materials Science, SE-412 96, Göteborg (SWE); China Euro Vehicle Technology AB, Customer Attributes Department, SE-417 55, Göteborg (SWE).
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2022 (English)In: Procedia CIRP, E-ISSN 2212-8271, Vol. 107, p. 1559-1564Article in journal (Refereed) Published
Abstract [en]

Implementation of methods for perceived quality evaluation is an integral part of the automotive manufacturers’ strategic development plans. The correct definition of perceived quality requirements is one of the significant factors influencing customer’s purchase intention. This study seeks to understand how customers perceive and prioritize attributes that are associated with the geometrical and materials quality of a premium car market segment. We applied the Perceived Quality Attributes Importance Ranking (PQAIR) methodology to understand the importance of different perceived quality attributes form a customer perspective. Such an understanding can contribute to the effectiveness of the design processes in the early product development phases. This approach is tested on 144 respondents representing customer’s target group and performed in collaboration with China Euro Vehicle Technology (CEVT) technical experts. Our results verify the rationality and feasibility of the applied method and indicate the improvement of engineering practices regarding complex product development.  

Place, publisher, year, edition, pages
Elsevier, 2022. Vol. 107, p. 1559-1564
Keywords [en]
Automotive industry; Product design; Sales; Attribute importance; Automotives; Case-studies; Integral part; Perceived quality; Pqair; Quality attributes; Quality evaluation; Ranking methodologies; Vehicle technology; Product development
National Category
Embedded Systems
Identifiers
URN: urn:nbn:se:hv:diva-19190DOI: 10.1016/j.procir.2022.05.191Scopus ID: 2-s2.0-85132267210OAI: oai:DiVA.org:hv-19190DiVA, id: diva2:1716158
Conference
 55th CIRP Conference on Manufacturing Systems, CIRP CMS 2022; Conference date: 29 June 2022 through 1 July 2022; Conference code: 179477
Note

 CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0

Available from: 2022-12-05 Created: 2022-12-05 Last updated: 2024-09-04

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Stylidis, Kostas

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