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Borat Sagdiyev: Infringing conversational norms and principles
University West, Department of Social and Behavioural Studies.
2022 (English)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper analyses the actor Sacha Baron Cohen’s character, Borat Sagdiyev, and his infringements of conversational principles in unscripted real-world encounters with people in the movies Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan and Borat Subsequent Movie film: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan. The aim of this paper is to analyse how Baron Cohen uses Borat to produce unconventional conversations with unexpecting Americans. These conversations are analysed with Grice’s Cooperative Principle, which is a theory that assists in concretizing the infringements of social norms and principles in conversations via the Gricean maxims. When Grice’s maxims are applied to the conversations, the results display how Baron Cohen uses Borat’s cultural background to infringe the maxims. This approach enables Baron Cohen to use Borat as a veil to expose the otherwise evasive bigotry and ignorance within American society. Although this veil evidently serves a grand purpose, I additionally raise the collateral damage inflicted on bystanders and the undesirable potential of reinforcing negative sexual attitudes vis-à-vis women as grave problems Baron Cohen’s approach synchronously contributes to. 

Place, publisher, year, edition, pages
2022. , p. 51
Keywords [en]
Borat, Cooperative Principle, Culture, Infringements, Satire, Sexism
National Category
Studies on Film
Identifiers
URN: urn:nbn:se:hv:diva-19373Local ID: EXE400OAI: oai:DiVA.org:hv-19373DiVA, id: diva2:1711763
Subject / course
Educational science
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Available from: 2022-12-02 Created: 2022-11-18 Last updated: 2022-12-02Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
  • en-GB
  • en-US
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  • nn-NB
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  • Other locale
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