Since the Internet has discreetly merged into every part of our lives, people are now more familiar with utilizing search engines frequently to find information about products and services. Search engines are platforms that handle users' requests submitted in the form of keywords to seek specific information reserved and stored in their enormous databases. Since a website's visibility and branding are a key component of commercial success and very crucial for business growth, whether it is online or offline in this rapidly evolving digital century, by creating websites that are better and more visible than the competition's, it is necessary to implement a good SEO strategy to convince and supply users with relevant pages. Search engine optimization, or SEO, is the most effective, successful, and economical approach to optimizing a website's content pages to rank well in search engines so that people may find and access them easily via Google's search engines compared to millions of website rivals. This thesis focuses on examining search engine optimization and how a web page can be improved by utilizing it to give readers a better understanding of SEO and its usage of techniques and strategies, which consist of several tactics and procedures that can raise any web page's rating..