Women's empowerment is a very important issue, and the focus of this thesis is to examine how Instagram can affect empowerment of Iranian women by providing a platform for them to run their HBBs.In this study, eight semi-structured interviews were conducted, where the interviewees were Iranian women who run their HBBs on Instagram. The results show that women's empowerment can be improved by running an HBB on Instagram. Participants in this study could achieve greater agency, facilitate access to resources, and improve their achievement by running their HBB on Instagram. However, all the barriers to women's empowerment could not be overcome by using Instagram.