Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
En studie om sökmotoroptimering och användarvänlighet: Google vs användare
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2021 (Swedish)Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesisAlternative title
A study about Search Engine Optimization and User Experience (English)
Abstract [en]

The purpose of this survey has been to investigate whether there are contradictions between user experience (UX) and search engine optimization (SEO), also called Google versus users. Professionals, in UX and SEO, have been asked to respond to a questionnaire regarding text and images within these two aspects. In addition to the professionals, users have also been asked to answer questionnaires and taken part in two different websites to investigate how text and images related to the previously mentioned aspects. The content on the sites has been the same but the design itself has been different, one has focused on UX - user experience and the other has been towards SEO - search engine optimization. The results of the study have not been distinctwhether there are contradictions between Google and users among professionals. Even in the relationship with users, how they experienced the different sites, there were contradictions between these two aspects. The conclusion is thus that it depends a lot on who views the website and his or her personal preferences.

Abstract [sv]

Syftet med denna undersökning har varit att undersöka om det finns motsättningar mellan användarupplevelse (UX) och sökmotoroptimering (SEO), även kallat Google mot användare. Yrkesverksamma, inom UX och SEO, har fått svara på en enkät angående text och bild inom dessa två aspekter. Förutom yrkesverksamma har även användare fått svara på enkätfrågor och tagit del av två olika sajter för att undersöka hur text och bild förhåller sig mot tidigare nämnda aspekter. Innehållet på sajterna har varit detsamma men själva utförande har varit olika, den ena har fokuserat på UX –användarupplevelse och den andra har varit mot SEO – sökmotoroptimering. Resultatet av studien har inte varit entydigt om det finns motsättningar mellan Google och användare hos yrkesverksamma. Även i förhållandet med användare hur de upplevde de olika sajterna fanns det motsättningar mellan dessa två aspekter. Slutsatsen blir således att det beror mycket på vem som betraktar webbplatsen och dennes personliga preferenser

Place, publisher, year, edition, pages
2021. , p. 47
Keywords [en]
UX design, user experience, SEO, search engine optimization
Keywords [sv]
UX-design, användarupplevelse, SEO, sökmotoroptimering
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hv:diva-17392Local ID: EXB340OAI: oai:DiVA.org:hv-17392DiVA, id: diva2:1588262
Subject / course
Informatics
Educational program
Webmaster
Supervisors
Examiners
Available from: 2021-09-01 Created: 2021-08-26 Last updated: 2021-09-01Bibliographically approved

Open Access in DiVA

fulltext(1326 kB)267 downloads
File information
File name FULLTEXT01.pdfFile size 1326 kBChecksum SHA-512
81d169405d350f2a835981a7422501875aaeec29d63d423c6989b54507378c28f3aa3b9c6563aba0cdb3e4ad67475a5943c664191d71952876e2ccf519395fc7
Type fulltextMimetype application/pdf

By organisation
Division of Media and Design
Information Systems

Search outside of DiVA

GoogleGoogle Scholar
Total: 267 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 621 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf