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Relevanta metoder inom sökmotoroptimering: White hat & Black hat
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 5 credits / 7,5 HE creditsStudent thesisAlternative title
Methods used for Search Engine Optimization (English)
Abstract [en]

The two research questions are “What methods are used for higher ranking in Google?” and “What methods go against Google guidelines for ethical SEO?” . The Method of choice is reading scientific articles and by doing interviews with three people to understand what methods are the most popular ones and which methods give the most result from a SEO perspective. The result of the analysis we did from the data we collected shows that the most popular and most known methods are the ones that give the best optimization for SEO, this means that developers should focus mainly on these specific methods. These methods are content optimization, including keywords in the titles on each individual site and including keywords in the actual content and in main headings. If these methods are applied in a correct manner the website will climb in ranking on Google search results. 

Abstract [sv]

Forskningsfrågor: “Vilka metoder som finns för att ranka högre på Google?” samt “Vilka metoder som bryter mot Googles riktlinjer kring etisk SEO?”. Metod vetenskapliga artiklar samt en semistrukturerad intervju bestående av tre deltagare för att få en uppfattning av vilka metoder som är populärast och vilka som anses ge bättre resultat för synligheten i Google. Resultat: Visar att de stora och mest kända metoderna för sökoptimering också är de metoder som ger bäst resultat och därav också de metoder som utvecklare bör lägga mest fokus på. Dessa metoder är innehållsoptimering, inkludera nyckelord i titlar på sidor, bröd texter samt i stora rubriker. Om detta körs på ett korrekt sätt hjälper det en webbplats att nå högre placeringar på Google.

Place, publisher, year, edition, pages
2021. , p. 21
Keywords [en]
SEO, Search Engine Optimization, On-page, off-page, White hat, Black Hat
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hv:diva-17391Local ID: EXB340OAI: oai:DiVA.org:hv-17391DiVA, id: diva2:1588259
Subject / course
Informatics
Educational program
Webmaster
Supervisors
Examiners
Available from: 2021-09-01 Created: 2021-08-26 Last updated: 2021-09-01Bibliographically approved

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