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Kundernas uppfattning av de svenska matbutikernas e-handelsplatser
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 5 credits / 7,5 HE creditsStudent thesisAlternative title
The customers perception of the swedish grocery stores’ e-commerce platforms (English)
Abstract [en]

With the on-going digitalization of our society, more and more of our daily activities now take place online. This change has led to an enormous growth of the e-commerce market, and has for some people even replaced the need for any local stores. The local grocery markets however still remain as popular as ever, but has seen a big growth due to the situation surrounding the covid-19 pandemic. Our goal with this essay is to study how some of the largest companies involved in the swedish grocery market have developed their e-commerce platforms - and especially how their potential customers experience them. 

Abstract [sv]

I och med digitaliseringen av vårt samhälle så flyttas allt mer av våra dagliga aktiviteter till internet. I samma takt så har e-handeln tagit en större och större plats på marknaden,och har för vissa personer helt ersatt behovet av vissa lokala butiker. Livsmedelsbranschen har dock fortfarande en stor dragningskraft till sina lokala butiker, men har sett ett enormt uppsving på e-handelsmarknaden på grund av effekten av covid-19 pandemin. Målet med vår uppsats är att undersöka hur några av de största matvarubutikerna på den svenska marknaden har utvecklat sina e-handelsplattformar -och i synnerhet hur den upplevs av deras potentiella kunder.

Place, publisher, year, edition, pages
2021. , p. 25
Keywords [en]
Web design, E-commerce, Usability, UX-design
Keywords [sv]
Webbdesign, E-handel, Användbarhet, UX-design
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hv:diva-17386Local ID: EXB340OAI: oai:DiVA.org:hv-17386DiVA, id: diva2:1588239
Subject / course
Informatics
Educational program
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Available from: 2021-08-27 Created: 2021-08-26 Last updated: 2021-08-27Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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