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Are Teslas Too Minimalistic?: A quantitative study on how Tesla drivers view that interacting with a center console touchscreen for controlling functions and features affect their distraction while driving
University West, School of Business, Economics and IT, Divison of Informatics.
2021 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

There is a trend amongst car manufactures today on implementing bigger and more touchscreens for controlling functions in the cars, with a reduce in physical controls and levers. In Sweden, it is illegal to use a smartphone while driving since it is considered as distracting, and now there are touchscreens in many new cars, which are also found to be distracting. One company that has gone the furthest regarding reducing physical controls and the implementation of center console touchscreens is Tesla. They have been using big center console touchscreens since the launch of their Model S in 2012 and all their cars have a big central touchscreen. they are even thought of to influence other car manufacturers. But how distracting is it to use Teslas touchscreens while driving,? That is what this study is investigating, and the research question addressed in this study is:

- “How do Tesla drivers view that interacting with a center console touchscreen for controlling functions and features affect their distraction while driving?

Four hypotheses were constructed from the previous research presented in this study; those are: 

H1. It is distracting to use the screen while driving.

H2. Using the screen causes more distraction early on. 

H3. Younger drivers are more distracted by the screen.

H4. Gestures can reduce distraction.

To answer the research question and the hypotheses, a quantitative method has been applied. An online self-completion questionnaire was designed and tested in a pilot-study before it was released. The questions have been generated from the previous research, the hypotheses, the theoretical framework consisting of a presentation Teslas interior, but also the theory for planned behaviour. The result shows that a majority of the participants does not believe that using the screen while driving, but a majority believes that using the screen early on is more distracting. The number of younger participants in this study was low, but no relation between age and distraction was found either way, and gestures was not believed to reduce distraction. When the theory of planned behaviour was applied to the result of this study, it argues for that the participants will use the screen whenever they feel a need for using it.

Place, publisher, year, edition, pages
2021.
Keywords [en]
Tesla, controlling functions, distractions
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hv:diva-16832Local ID: EXI802OAI: oai:DiVA.org:hv-16832DiVA, id: diva2:1582024
Subject / course
Informatics
Educational program
IT och verksamhetsutveckling
Supervisors
Examiners
Available from: 2021-08-20 Created: 2021-07-28 Last updated: 2021-08-20Bibliographically approved

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