This discussion-based semi-structured literature review aim to map content analysis in digitalization for exploring the industrial management discourse. The complex puzzle we refer to as organizations and the question of technology as an inherited part in contemporary manufacturing companies are posed bringing challenges and changes for management in manufacturing companies. This paper reviews Digitalization, IT, The Digital, Smart Industry, I4.0, and Maturity as approaches to qualitative content analysis, elaborating on the level of abstraction and degree of interpretation used constructing categories and themes of meaning in the management discourse. Qualitative content analysis is an autonomous method and can be used at varying levels of abstraction and interpretation. Previous research has treated the phenomena of digitalization as something that needs an answer, others have turned to focus on the context of implications. Either way, digitalization has remained a conundrum relative the industrial management discourse. A key issue isto show the logic in how digitalization is depicted and connected to a management discourse to further understand the phenomena. Illuminating such connections is framed as part of the I-WIL research community’s learning, further presented as knowledge gaps probing future research. Drawing on Johansson et al.’s (2017) paper addressing knowledge gaps concerning work and organization, this discussion-based paper aims to address the broad phenomenon of digitalization through a management discourse; Reviewing state-of-the-art literature and presenting viewpoints of the aspects of digitalization showing knowledge gaps for future research using content analysis.