This article belongs to the special cluster, "Think Tanks in Central and Eastern Europe", guest-edited by Katarzyna Jezierska and Serena Giusti.

This article explores the image and reputation of think tanks in their reciprocal relationship with their environment. The aim is to unravel the logic of think tanks' institutional identity formation in the largely understudied context of Poland. How do Polish think tanks present themselves and how are they (re)presented by others? To answer these questions, the Goffmanian microsociological framework and positioning theory are adjusted to a study of institutions. The analysis of original interview and media data reveals that Polish think tanks project an image of and are perceived by the media as being weak. I argue that this image and reputation of weakness should primarily be explained by think tanks' and the media's perceptions of the political field, which confine the possible identity and positioning of think tanks.