According to the "2018 China coffee industry insight report", Chinese annual per capita consumption of coffee in 2017 is only 0.03 kg, which is far lower than the EU (5.6 kg per people) and the U.S. (4.6 kg per people) and the global average (1.25 kg per people), coffee consumption in China is still in the initial stage. With the continuous development of the national economy, there is an unlimited space for the development of the "coffee economy".

If every Chinese drink a cup of coffee every day, the benefit for coffee bean market alone will reach 50 billion US dollars every year, and the entire industry chain will generate hundreds of billions of dollars. It can be predicted that China will become the world's largest coffee consumer. It seems like a good chance to develop "coffee economy" in China, but does the coffee market really have a bright future?