Global marketing is a broad subject and well-studied by many scientists. Yet today it is hard for organizations to get successful globally because of lack of knowledge and even the competitors around the world. This study has searched for advertising messages and how culture affects the creating of global video commercial. It is known that culture is the main aspect to consider while marketing globally, but it is not the only aspect to count on. This study investigates how to form a video commercial based on advertising messages, cultural differences and marketing strategies to attract consumers. The purpose of this study is to search for how a Swedish company work with advertising messages directed to other countries and can practice to successfully reach consumers globally. This was done with the help of a qualitative approach in the form of interviews and observations of various video ads. The primary data is given by a marketing manager in the selected organization to study, Volvo Cars Corporation. The theoretical aspects that are discussed are Hofstede's five dimensions, cultural and psychological distance, adaptation and standardization, emotional- and information-based messages, message through video-marketing and YouTube as a marketing-platform. The countries that is search in this study is Sweden, USA and India. Through the research the results were shown that the advertising message is based on cultural differences and marketing strategies. The study shows that cultural differences by Hofstede and psychological and cultural distance matters in designing advertising messages. In Sweden and India, the marketing strategy that is most successful is to adapt the commercial, while in USA it is commercial that is standardized that is getting most attention.