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Kommunikationsprocessen mellan Inkubator och Startup: En kvalitativ studie om effektiv Business to Business kommunikation.
University West, School of Business, Economics and IT, Division of Business Administration.
University West, School of Business, Economics and IT, Division of Business Administration.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Communication process between Incubator and Startup. : A qualitative study about effective Business to Business communication process. (English)
Abstract [sv]

Detta arbete undersökte den kommunikationsprocess som sker mellan en inkubator och startupföretag, samt dess effektivitet. Syftet med denna studie var att studera och undersöka faktorer som skapar en välfungerande kommunikation, för- och nackdelar med både fysisk samt digital kommunikation mellan en inkubator och startup, i detta fall Innovatum Startup, och dess startup kunder. Tidigare forskning som studerats visade inte tillräckligt med studier om vilket kommunikationssätt som är mest effektivt mellan en inkubator och startupföretag, därför valde vi en fallstudie för att kunna studera kommunikationen på ett djupare nivå. Detta arbete grundar sig i primärdata från semistrukturerade intervjuer hos Innovatum Startup och de startupföretag som vänt sig till dem för coaching. Denna data har kompletterats och jämförts med vetenskapligt granskade artiklar samt litteratur kopplade till det berörda ämnet. Avsnittet med teori har fokuserat på de mest väsentliga faktorerna som tillhör det valda ämnet. Här presenteras tidigare forskning om Kommunikationsmodeller, kommunikationens olika nivåer och strukturer, inkubator, startupföretag och dess kommunikationskanaler, digital kommunikation, face-to-face kommunikation samt business to business relationer med fokus på kommunikation. Teoriavsnittet har klargjort de olika sorters kommunikationsmedel som företag typiskt använder sig av, dess fördelar, nackdelar och tillvägagångssätt. Empiri insamlades genom att intervjua Innovatum Startup's affärscoacher samt företag som deltagit i deras inkubatorprocess. Resultaten tyder på att Innovatum Startup har en bra grund i användandet av olika kommunikationstyper, och bör fortsätta med att utvärdera samt utveckla de digitala kommunikationsverktygen som används, då detta kommunikationssätt med största sannolikhet kommer att dominera även i framtiden. Slutligen så är det viktigt att poängtera att den fysiska kommunikationen är väldigt viktig och bör inte bortses från, då den bildar hållbara relationer och förtroende mellan parterna.

Abstract [en]

This work investigated the communication process that is between a Incubator and Startup companies, as well as its effectiveness. The purpose of this study was to study and investigate factors that create a in well-functioning communication, the pros and cons of both physical and digital communication between an incubator and startup, in this case Innovatum Startup, and its startup customers. The previous research that has been studied did not show enough studies about which way of communicating are most common between an incubator and a startup company. That is the reason why we chose this subject to study, to gather a deeper understanding. This work is based on primary data from semi-structured interviews that was conducted from Innovatum Startup and the startup companies that turned to them for coaching. This data has been supplemented and compared with scientifically reviewed articles as well as literature related to the subject concerned. The section with theory has focused on the most important factors that belong to the chosen topic. This includes previous research on communication models, the different levels and structures of communication, the incubator, startup companies and their communication channels, digital communication, face-to-face communication as well as business to business relations with a focus on communication are presented. The theory section has clarified the different types of communication tools that companies typically use, its advantages, disadvantages and approaches. Empiri was gathered by interviewing Innovatum Startup's business coaches and companies that participated in their incubator process. The results indicate that Innovatum Startup has a good foundation in the use of different types of communication and should continue to evaluate and develop the digital communication tools used, as this method of communication will most likely continue to dominate in the future. Finally, it is important to point out that physical communication is very important and should not be disregarded as it forms lasting relationships and trust between the parties.

Place, publisher, year, edition, pages
2020. , p. 58
Keywords [en]
Business to Business, Incubator, Communication, Startup
Keywords [sv]
Kommunikation, Business to Business, Inkubator, Startup
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hv:diva-15455Local ID: EXC518OAI: oai:DiVA.org:hv-15455DiVA, id: diva2:1454096
Subject / course
Business administration
Educational program
Ekonomprogrammet
Supervisors
Examiners
Available from: 2020-07-22 Created: 2020-07-14 Last updated: 2021-02-23Bibliographically approved

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Citation style
  • apa
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