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Kroppsbild och Instagram: Upplevelser hos unga kvinnor och män
University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.
University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Body image and Instagram : The experience of young women and men (English)
Abstract [sv]

Instagram är populärt bland många målgrupper, främst unga kvinnor och män där fokus läggs på att dela videos och bilder som sedan kan bekräftas genom likes eller kommentarer av andra Instagramanvändare.

Syftet med föreliggande studie var att belysa upplevelsen av kroppsbilden hos unga kvinnor och män som använder Instagram.

För att undersöka detta gjordes en kvalitativ studie där semistrukturerade intervjuer användes som datainsamlingsmetod, där åtta personer deltog, varav fyra kvinnor och fyra män i åldrarna 20-30 år. Det insamlade materialet analyserades med hjälp av tematisk analys för att finna uppkomna teman.

Resultatet visade att de kvinnliga deltagarna i studien ansåg att de fick en mer negativ syn på sin kroppsbild då de uttryckte att de jämförde sig med andra kvinnor på Instagram. Majoriteten av de manliga deltagarna påvisade att de inte upplevde sin kroppsbild i negativ riktning, en av männen upplevde däremot att kroppsbilden skulle kunna bli negativt påverkad av Instagram. Resultaten var till största del i linje med tidigare forskning.

En slutsats som kunde dras är att kvinnor upplevde sin kroppsbild mer negativ som en konsekvens av sitt användande av Instagram än vad männen gjorde.

Abstract [en]

Instagram is popular with many audiences, especially young women and men where the focus is on sharing videos and photos which can then be confirmed by the likes or comments of other Instagram users.

The purpose of this present study was to shed light on the experience of body image in young women and men using Instagram.

To investigate this, a qualitative study was conducted in which semi-structured interviews were used as a data collection method, in which eight persons participated, of which four women and four men aged 20-30 years. The collected material was analyzed using thematic analysis to find emerging themes.

The results showed that the female participants in the study had a negative view of their body image when compared to other women on Instagram and if the women did not compare to the same extent, their views of their body image could be more positive. The majority of the male participants indicated that they did not experience their body image in a negative direction, however, one of the men experienced that the body image could be adversely affected by Instagram. The results were largely in line with previous research.

One conclusion that could be drawn is that women experienced their body image more negatively in their use of Instagram than men did.

Place, publisher, year, edition, pages
2020. , p. 27
Keywords [en]
Instagram, social comparison, body image, self-esteem, confirmation needs, ideal, women, men
Keywords [sv]
Instagram, social jämförelse, kroppsbild, självkänsla, bekräftelsebehov, ideal, kvinnor, män
National Category
Psychology
Identifiers
URN: urn:nbn:se:hv:diva-15125Local ID: EXP301OAI: oai:DiVA.org:hv-15125DiVA, id: diva2:1424169
Subject / course
Psychology
Educational program
Psykologi
Supervisors
Examiners
Available from: 2020-04-29 Created: 2020-04-16 Last updated: 2020-04-29Bibliographically approved

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