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Managing social media adoption - an exploratory international case study of hotel organizations
University West, School of Business, Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1435-1632
2015 (English)In: Innovation, Entrepreneurship And Sustainable Value Chain In A Dynamic Environment: 8th Annual Conference of the EuroMed-Academy-of-Business. / [ed] Vrontis, D; Weber, Y; Tsoukatos, E, EUROMED PRESS , 2015, p. 1027-1040Conference paper, Published paper (Refereed)
Abstract [en]

The usage of social media is increasing rapidly in organizations. Technology has long been considered to be one of the most influential elements affecting the rules of competition. Therefore both technology management and strategy has become an important task for many business organizations. Seen from an organizational perspective, social media can not only be used to create interaction between members of the organization, employees, and customers but also to create a shared organizational intelligence. Hotel organizations is the focus of this study. The objective of the study is to provide insights to the managerial and organizational perspective of the adoption of social media in hotel organizations, exploring how the strategy of adopting and managing social media is performed within the hotel organizations. The results show that the hotels of the case study are in the beginning of their path of forming a strategy for social media adoption that also works in practice, not just in theory.

Place, publisher, year, edition, pages
EUROMED PRESS , 2015. p. 1027-1040
Keywords [en]
social media management; social media adoption; hotel organizations; knowledge management
National Category
Business Administration Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Business administration; Work Integrated Learning
Identifiers
URN: urn:nbn:se:hv:diva-14987ISI: 000371316100078ISBN: 978-9963-711-37-6 (print)OAI: oai:DiVA.org:hv-14987DiVA, id: diva2:1396023
Conference
8th Annual Conference of the EuroMed-Academy-of-Business, Verona, ITALY.SEP 16-18, 2015
Available from: 2020-02-25 Created: 2020-02-25 Last updated: 2020-03-10Bibliographically approved

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Högberg, Karin

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf