Social media has rapidly created a need for organizations to gain new knowledge and ability to quickly adapt to a changing environment in order to keep up with competitors. This has also created a pressure on organizational members to gain new competence and knowledge and to be able to learn these new technologies in a workplace environment. Workplace learning has therefore become important for professional development and learning. The present study has conducted over five years (2013-2018) within an international hotel chain. The data collection is based on 40 interviews with hotel employees who are using and who are in charge of the social media use in 14 hotels within the international hotel chain. In addition, data from online observations, workplace observations and written documents have been collected. The analysis identified the employees learning strategies, barriers facilitators and outcomes of workplace learning related to social media use.