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A Learning Process In Organizational Social Media Use: A Longitudinal Case Study
University West, School of Business, Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1435-1632
2019 (English)In: INTED2019 Proceedings: 13th International Technology, Education and Development Conference, Valencia, Spain. 11-13 March, 2019., The International Academy of Technology, Education and Development, 2019, p. 4970-4976Conference paper, Published paper (Other academic)
Abstract [en]

Social media has rapidly created a need for organizations to gain new knowledge and ability to quickly adapt to a changing environment in order to keep up with competitors. This has also created a pressure on organizational members to gain new competence and knowledge and to be able to learn these new technologies in a workplace environment. Workplace learning has therefore become important for professional development and learning. The present study has conducted over five years (2013-2018) within an international hotel chain. The data collection is based on 40 interviews with hotel employees who are using and who are in charge of the social media use in 14 hotels within the international hotel chain. In addition, data from online observations, workplace observations and written documents have been collected. The analysis identified the employees learning strategies, barriers facilitators and outcomes of workplace learning related to social media use.

Place, publisher, year, edition, pages
The International Academy of Technology, Education and Development, 2019. p. 4970-4976
Keywords [en]
organizational social media, learning, workplace learning, organizational change, case study, hospitality.
National Category
Information Systems, Social aspects Business Administration
Research subject
SOCIAL SCIENCE, Informatics; SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-14792ISBN: 978-84-09-08619-1 (electronic)OAI: oai:DiVA.org:hv-14792DiVA, id: diva2:1381361
Conference
INTED2019 13th International Technology, Education and Development Conference, Valencia, Spain. 11-13 March, 2019.
Note

Alternativ titel: Workplace Learning Strategies and Outcomes of Social Media Implementation : A Case Study of Hotels

Available from: 2019-12-20 Created: 2019-12-20 Last updated: 2019-12-27Bibliographically approved

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Högberg, Karin

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf