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The practice of organizational social media: an international longitudinal case study
University West, School of Business, Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1435-1632
2019 (English)In: AMCIS 2019 proceedings: Twenty-fifth Americas Conference on Information Systems, Cancun, 2019 / [ed] Marie-Claude Boudreau & Guy Pare, Cancún: Association for Information Systems, 2019, p. 1-10, article id social computingConference paper, Published paper (Other academic)
Abstract [en]

The last decade a broad stream of research has studied how organizations use specific social media platforms. However, there is a lack of research that focuses on a more general use of organizational social media over time, that includes social media use both for internal and external purposes, and what implications the use has on work practices and organizational structures. The aim of the present paper is hence to study the organizational use of social media in terms of what new work practices and organizational structures that emerge and changes over time. Orlikowski’s ‘practice lens’ has been used to analyze the introduction and ongoing use of social media in a hotel chain over a period of five years. The main contribution of the paper is providing means to explain the new practices and structures related to organizational work that arises due to the use of organizational social media.

Place, publisher, year, edition, pages
Cancún: Association for Information Systems, 2019. p. 1-10, article id social computing
Keywords [en]
Oorganizational social media, practice lens, structuration, social media, hotel organizations
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics
Identifiers
URN: urn:nbn:se:hv:diva-14731ISBN: 978-0-9966831-8-0 (electronic)OAI: oai:DiVA.org:hv-14731DiVA, id: diva2:1373268
Conference
The 25th Americas Conference on Information Systems (AMCIS), August 15-17 Cancún, México
Available from: 2019-11-26 Created: 2019-11-26 Last updated: 2019-11-29Bibliographically approved

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Högberg, Karin

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Citation style
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Output format
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