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Values and willingness-to-pay for sustainability-certified mobile phones
University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.ORCID iD: 0000-0002-1673-6288
Inland Norway University of Applied Sciences, Department of Psychology, Lillehammer, Norway.ORCID iD: 0000-0002-9294-875X
Hochschule Darmstadt–University of Applied Sciences, Department of Social Sciences, Darmstadt, Germany.ORCID iD: 0000-0001-6692-3316
2019 (English)In: International Journal of Sustainable Development and World Ecology, ISSN 1350-4509, E-ISSN 1745-2627, Vol. 26, no 7, p. 657-664Article in journal (Refereed) Published
Abstract [en]

This study investigated whether endorsement of personal values is associated with willingness to pay more for mobile phones with an environmental or social sustainability label. Participants were students in Sweden, Norway and Germany. A self-report inventory was used to measure willingness to pay and the importance attached to values of Schwartz's circular model. In Sweden and Norway, participants were willing to pay, on average, 18% extra for a mobile phone with labels for environmental or social sustainability. In Germany, the corresponding share was 12%. To strive for self-enhancement values, that is, social status and prestige, as well as control and dominance over people and resources, was associated with a lower willingness to pay for mobile phones with labels for environmental or social sustainability in all three countries. Furthermore, women were willing to pay more than men for mobile phones with both kinds of sustainability labels. In Sweden and Norway, participants were, on average, willing to pay more for a mobile phone with a label for social sustainability compared to a mobile phone with a label for environmental sustainability. © 2019 Informa UK Limited, trading as Taylor & Francis Group.

Place, publisher, year, edition, pages
2019. Vol. 26, no 7, p. 657-664
Keywords [en]
Consumer behavior, mobile phones, personal values, sustainability labels, willingness to pay (WTP)
National Category
Environmental Management Public Health, Global Health, Social Medicine and Epidemiology Telecommunications Occupational Health and Environmental Health Cancer and Oncology
Research subject
SOCIAL SCIENCE, Psychology
Identifiers
URN: urn:nbn:se:hv:diva-14469DOI: 10.1080/13504509.2019.1652212ISI: 000482359500008Scopus ID: 2-s2.0-85070978152OAI: oai:DiVA.org:hv-14469DiVA, id: diva2:1356858
Available from: 2019-10-02 Created: 2019-10-02 Last updated: 2019-11-01Bibliographically approved

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Grankvist, Gunne

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Environmental ManagementPublic Health, Global Health, Social Medicine and EpidemiologyTelecommunicationsOccupational Health and Environmental HealthCancer and Oncology

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