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Mätning av mänsklig beteendedata som ett verktyg i design: En kvalitativ litteraturstudie
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The measuring of human behavioral data as a tool in design (English)
Abstract [en]

Our smartphones and its applications feed on information from their users to develop, become even smarter and more adapted to the one who uses it. By studying human behaviour, one can identify and measure patterns in a user's activities and behaviour digitally. This paper examines how human behaviour data can be used in design situations. How human behaviour patterns can be measured and how they can be implemented in the development of user-centered design. The study has been carried out as a literature study with a qualitative approach where nine number of articles form previous research were analysed. Three themes were emerged. The first one is regarding how our smartphones are information factories filled with behavioural data, the second theme analyzes frequency measurement to understand behavioural patterns and the third and last theme presents the possibilities and difficulties of using behavioural data. In conclusion, with smartphones as a tool one can measure frequencies in human activities and see patterns in the user's habits and behaviors. When we understand the pattern of these measurements of the user's habits and behaviors, we can benefit from the data in design situations.

Abstract [sv]

Våra smartphones och dess applikationer livnär sig på information från användare för att utvecklas, bli smartare och mer anpassade efter oss. Genom att studera mänskliga beteenden kan man identifiera och mäta mönster i användares aktiviteter och beteenden digitalt. Den här uppsatsen undersöker hur mänsklig beteende data kan nyttjas i design sammanhang, det vill säga hur mänskliga beteendemönster kan mätas och hur de kan implementeras i framtagandet av användar centrerade designer. Undersökningen har utförts som en litteraturstudie med en kvalitativ ansats där nio antal artiklar från tidigare forskning inom ämnet analyserats. I litteraturstudien framkom tre teman som presenteras under resultat delen. Det första handlar om hur smartphones är informationsfabriker fyllda med beteendedata, det andra temat analyserar frekvensmätning för att förstå sig på beteendemönster och det sista temat presenterar möjligheterna samt svårigheterna med beteendedata. Konklusionen som drogs var att med smartphones som ett verktyg kan man mäta frekvenser i mänskliga aktiviteter och se mönster i användarens vanor och beteenden. När vi förstår mönstret i dessa mätningar av användarens vanor och beteenden kan vi gagna datan i designsammanhang.

Place, publisher, year, edition, pages
2019. , p. 37
Keywords [en]
human behavioral data, behavioral design, design, smartphone-sensing
Keywords [sv]
mänsklig beteendedata, beetendedesign, design, smartphone-sensing
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hv:diva-14271Local ID: EXC509OAI: oai:DiVA.org:hv-14271DiVA, id: diva2:1339761
Subject / course
Media informatics
Educational program
Digitala media
Supervisors
Examiners
Available from: 2019-08-20 Created: 2019-07-31 Last updated: 2019-08-28Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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  • en-US
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More languages
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  • html
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