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Hur kan arbetsgivare attrahera och behålla millennials på arbetsplatsen?: En studie gjord på ekonomer med akademisk utbildning
University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.
University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Studien syftade till att undersöka vad som attraherar millennials till ett arbete vid arbetssökande samt vad som påverkar dem att söka sig från en arbetsplats. I en arbetsmarknad med hög konkurrens om kompetens behövs ytterligare förståelse för hur man kan attrahera och behålla generationen millennials. Studien genomfördes på nio verksamma ekonomer med akademisk utbildning som är födda mellan år 1980- 1999. Av deltagarna var fem stycken kvinnor och fyra stycken män. Undersökningen genomfördes med en kvalitativ ansats och semistrukturerade intervjuer användes som metod. Intervjuerna varade i cirka 45 minuter styck och spelades in för att senare kunna transkriberas. Därefter analyserades data genom en tematisk analys varpå fyra teman togs fram: frihet, framtidssträvan, företagskultur och arbetsgivarvarumärke. I resultatet framkom det att dessa faktorer har en påverkan på huruvida millennials attraheras till att söka ett visst arbete. Samtliga faktorer bortsett från arbetsgivarvarumärket påverkade dem gällande att stanna hos en arbetsgivare.

Abstract [en]

The aim of the study was to research what attracts millennials to certain jobs as well as what affects them to leave a current workplace. In a labor market which is becomning increasingly competative from an employers perspective regarding competence, more knowledge about what increases the chance of attracting as well as keeping the millennial generation at a workplace is needed. The participants in this study were nine economics with an academic education who were born between 1980-1999. Out of the nine participants, five were women and four were men. This was a qualitative study and semi-structured interviewes were used as a method to collect data. The interviews were approximently 45 minutes long and were recorded to be transcripted afterwards. The collected data was then analysed through thematic analysis resulting in four themes: freedom, development for the future, organisational culture and employer brand. The results showed that these factors have an affect on millennials intent to apply for a job. All of the factors mentioned, besides the employer brand, also affected their desire to stay at a current workplace.

Place, publisher, year, edition, pages
2019. , p. 24
Keywords [en]
Millennials, early turnover, freedom, development, employer brand, organisational culture
Keywords [sv]
Millennials, tidigt avslut, frihet, utveckling, arbetsgivarvarumärke, företagskultur
National Category
Pedagogy
Identifiers
URN: urn:nbn:se:hv:diva-14120Local ID: EXP503OAI: oai:DiVA.org:hv-14120DiVA, id: diva2:1337787
Subject / course
Pedagogics
Educational program
Personalvetarprogrammet
Supervisors
Examiners
Available from: 2019-07-23 Created: 2019-07-17 Last updated: 2019-07-23Bibliographically approved

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