Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Identifying Summer Season Segments on the Swedish West Coast: the Case of Lysekil
University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics. (LINA)ORCID iD: 0000-0001-9781-2993
University West, School of Business, Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0001-6252-3497
2018 (English)In: Uddevalla Symposium 2018: Diversity, Innovation, Entrepreneurship – Regional, Urban, National and International Perspectives: Revised papers presented at the 21st Uddevalla Symposium, 14–16 June, 2018, Luleå, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2018, p. 59-73Conference paper, Published paper (Refereed)
Abstract [en]

This study aims to identify tourist segments present during the summer season in a northern European seaside resort setting. Demographic changes on a global scale bring with them dramatic changes in tourist demand and behavior. This poses new challenges for places that have a history of being attractive summer tourist destinations, challenges that can only be dealt with by informed actors. The small coastal town of Lysekil was chosen as the case of study since it has a history as a traditional northern European seaside resort, experiencing problems with adjusting to changing tourist demand and behavior. In addition, it is geographically separated from other similar towns which facilitates data collection. Data was collected during the summer season, from May to September, with a structured survey. The results identify five segments, what characterize them and when they are present.

Place, publisher, year, edition, pages
Trollhättan: University West , 2018. p. 59-73
Series
Reports University West, ISSN 2002-6188, E-ISSN 2002-6196
Keywords [en]
Market segmentation, tourism marketing, seasonality, cluster analysis
National Category
Business Administration
Research subject
Work Integrated Learning; SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-13416ISBN: 978-91-88847-11-9 (print)OAI: oai:DiVA.org:hv-13416DiVA, id: diva2:1278799
Conference
Uddevalla Symposium 2018: Diversity, Innovation, Entrepreneurship – Regional, Urban, National and International Perspectives, the 21 Uddevalla Symposium, 14–16 June, 2018, Luleå, Sweden
Available from: 2019-01-15 Created: 2019-01-15 Last updated: 2019-01-15Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Arvemo, TobiasTorsein, Ellinor

Search in DiVA

By author/editor
Arvemo, TobiasTorsein, Ellinor
By organisation
Divison of Law, Economics, Statistics and PoliticsDivision of Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 80 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf