The Disney princess franchise is one of the most successful brands in the world and has a powerful influence on children and their behaviour.

The aim of this research was to examine what stereotypical women's language is present in three Disney princess movies (Cinderella, Beauty and the Beast and Brave) and to see if there has been a shift in the language use. The three selected movies are from three different generations (1937-1959, 1989-1992 and 2009-2013).

The features that were analysed include hedges, tag questions, questions, commands and directives, empty adjectives, politeness and compliments. A mixed method of both qualitative and quantitative research was used to acquire the data.

Although the newer princess showed some usage of stereotypical women's speech, there was a vast difference to the two older princesses' speech. The third generation movie presents a princess who uses more assertive language and was more deviating towards using politeness in her speech. Overall, the two older princesses uttered a larger frequency of features that are categorized as stereotypical women's speech, making their speech appear more uncertain. The newer princess, on the other hand, used more definite language. Although some features that are traditionally viewed as women's speech are used more by the new princess, like questions, it is important to consider the content of the features. When analysing the content of the feature, it shows that a feature is not necessarily indefinite solely because it is related to typical women's speech.