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Representation av äldre i animerad långfilm: En kvalitativ innehållsanalys
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Representation of elders in animated feature films : A qualitative content analysis (English)
Abstract [sv]

Det finns få studier om äldre karaktärer i animerade filmer. Studierna som gjorts visar att äldre karaktärer har porträtterats på ett oproportionerligt negativt sätt. Dessa studier är nu över tio år gamla och därför behövs ny forskning som undersöker hur äldre representeras. Denna studie syftar till att undersöka hur äldre karaktärer porträtteras i animerad mainstream-film från år 2017 genom en analys av de fem animerade filmerna Coco, Smurfarna - Den försvunna byn, The Lego Ninjago Movie, Monsterfamiljen och Kapten Kalsong. Med hjälp av en kvalitativ och semiotisk innehållsanalys undersöks vilka identitetspositioner, narrativa funktioner, samt stereotyper och tecken som används för att porträttera äldre. Studien visar en positiv förändring av äldres representation i form av mer nyanserade karaktärer i betydelsefulla roller. De vanligaste stereotyperna kring äldre syns inte i materialet, istället används ledarroller och arketyper så som den vise. Förekomsten av äldre och ålderstecken verkar i första hand vara ett uttryck för visdom och erfarenhet snarare än som ett tecken på deras kronologiska åldrande.

Abstract [en]

There are few studies that investigate older characters in animated film. Older characters have been portrayed in a disproportionately negative manner according to previous studies. These studies were made over ten years ago, therefore new research is needed to investigate how older people are represented. The aim of this research is to examine how older characters are portrayed in mainstream animated films from 2017 by analyzing five animated films: Coco, Smurfs - The Lost Village, The Lego Ninjago Movie, Monster Family and Captain Underpants. Using a qualitative and semiotic content analysis, we investigate how identity markers, narrative functions, as well as stereotypes and signs are used to portray older people. The study shows a positive change in the representation of older people where the characters have more nuanced and important roles. The most common stereotypes around older people do not appear in these films, instead authority roles and archetypes such as the wise are used. Rather than a sign of chronological aging the appearance of elderly and signs of age primarily seems to be used to convey wisdom and experience.

Place, publisher, year, edition, pages
2018. , p. 55
Keywords [en]
Elderly, Older adults, Characters, Representation, Portrayal, Film, Movie, Animation, Qualitative, Content Analysis, Semiotics
Keywords [sv]
Äldre, Karaktärer, Representation, Porträttering, Film, Animation, Kvalitativ, Innehållsanalys, Semiotik
National Category
Studies on Film
Identifiers
URN: urn:nbn:se:hv:diva-12990Local ID: EXC509OAI: oai:DiVA.org:hv-12990DiVA, id: diva2:1253942
Subject / course
Media informatics
Educational program
Digitala media
Supervisors
Examiners
Available from: 2018-10-12 Created: 2018-10-08 Last updated: 2018-10-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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