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Popup-rutor på eget initiativ: En kvalitativ studie om implementering av click-popups i webbgränssnitt
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Popup windows on one's own-initiative (English)
Abstract [en]

In this study, alternative popup windows have been investigated from a user perspective by being implemented in the web interface of an e-commerce website. This was done with the aim of improving the interaction and user experience on websites where popup windows are applied as a marketing tool. The intention was to eliminate a negative suser experience that popup windows cause when they occur in the form of internal or external events that interrupt the user and leads the attention away from the main focus. A website prototype for e-commerce was designed where popup windows were placed in the interface, in the shape of so-called click-popups. The prototype was then used as a tool for implementing a user test, where 13 participants were allowed to navigate the site, thereby giving the opportunity to interact with the click-popups found in the interface. A subsequent questionnaire then answered what the participants thought about their experience. The result of our study showed that the click-popups reformed both interaction and user experience in a positive direction. This could be distinguished because the majority of participants interacted with several click-popups and we received positive response regarding their experience, which is different from previous research regarding other types of popup windows where similar results could not be found. We could conclude that the reason for this was the possibility of making own decisions as well as the lack of interruption. It was thus found that the disapproved properties that popup windows usually are associated with in fact can be reduced.

Abstract [sv]

I denna studie har alternativa popup-rutor undersökts utifrån ett användarperspektiv genom att de implementerats i webbgränssnittet på en e-handelswebbplats. Detta i syfte att förbättra interaktionen och användarupplevelsen på webbplatser där popup-rutor tillämpas som ett verktyg för marknadsföring. Avsikten var att eliminera de negativa användarupplevelser som popup-rutor orsakar när de uppkommer i form av interna eller externa händelser som avbryter användaren och tar den från dess huvudsakliga fokus. En webbplatsprototyp för e-handel utformades där popup-rutor placerades i gränssnittet, i form av s.k. click-popups. Denna användes sedan som hjälpmedel för att genomföra ett användartest, där 13 deltagare fick navigera på webbplatsen och gavs därmed möjligheten att bemöta dessa click-popups i gränssnittet. Ett efterföljande formulär besvarade sedan hur deltagarnas såg på sin upplevelse. Resultatet i vår studie visade att dessa click-popups reformerade både interaktion och användarupplevelse i positiv riktning. Detta kunde urskiljas då majoriteten av deltagarna interagerade med flertalet click-popups samt att positiv respons angående deras upplevelser mottogs, vilket skiljer sig mot tidigare forskning angående andra typer av popup-rutor där liknande resultat inte kunnat utläsas. Vi kunde dra slutsatsen att orsaken till detta var möjligheten till fri vilja samt avsaknaden av avbrott. Det gick därmed att konstatera att de ogillade egenskaper som popup-rutor vanligtvis förknippas med kan reduceras.

Place, publisher, year, edition, pages
2018. , p. 40
Keywords [en]
Popup window, Click-popup, Interface, User Experience, Attention, Interruption
Keywords [sv]
Popup-ruta, click-popup, gränssnitt, användarupplevelse, uppmärksamhet, avbrott
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hv:diva-12885Local ID: EXC509OAI: oai:DiVA.org:hv-12885DiVA, id: diva2:1247102
Subject / course
Media informatics
Educational program
Digitala media
Supervisors
Examiners
Available from: 2018-09-12 Created: 2018-09-11 Last updated: 2018-09-12Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf