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A thousand words: A visual semiotic analysis of visual communication by parties in Swedish elections
University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The following thesis is a visual semiotic analysis of posters used by Swedish political parties during the election campaigns of two elections to the Swedish Riksdag, 1979 and 2014. Semiotic theories and concepts are utilized in order to explore if and how the usage of images in these posters has changed between 1979 and 2014. The parties were found to have more heavily emphasized clarity in communication in 2014 than in 1979 through a heavier use of photographic images. Further, the parties were found to subvert or downplay elements of their own images in 2014, while no such attempts were made in 1979.

Place, publisher, year, edition, pages
2017. , p. 103
Keywords [en]
Sweden, political parties, election posters, visual semiotics, semiotics, image analysis, political science
National Category
Political Science
Identifiers
URN: urn:nbn:se:hv:diva-12285Local ID: EXS802OAI: oai:DiVA.org:hv-12285DiVA, id: diva2:1205063
Subject / course
Political science
Educational program
International Programme in Politics and Economics
Supervisors
Available from: 2018-05-16 Created: 2018-05-09 Last updated: 2018-05-16Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Language
  • de-DE
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  • en-US
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