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Sociala mediers framgång; en potentiell fara för personlig integritet: En kvalitativ studie kring studenters inställningar till och medvetenhet kring personlig integritet samt sociala medier.
University West, School of Business, Economics and IT, Divison of Informatics.
University West, School of Business, Economics and IT, Divison of Informatics.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The Success of Social Media: a potential danger to personal integrity : A qualitative study on students' attitudes towards and awareness on social media (English)
Abstract [en]

Social media has become pervasive technology that deeply penetrates the everyday of its users and studies have shown that especially students have a hard time imagining life without social media. With regards to this, social media exposes its users to threats to privacy and with it comes the debate of privacy concerns. Personal data has become the means with which users pay to be able to use social media. This side of social media offers a discreet but wellfunctioning datamining process wheras the more obvious side entails amusement, agility, social relations and such. From a privacy perspective, datamining becomes problematic where threats to privacy are being experienced. With this background, the underlying study examines personal integrity and how it is affected by social media usage. More specifically, students' attitudes regarding privacy and social media is examined based on Alan Westins theory. Students differ in age but come together in lives of the students as there are similarities in stress and pressure. This, with earlier research showing a need for online presence entail students to become an interesting target. The research question is answered qualitatively where interview where conducted with ten students from Högskolan Väst. Based on these interviews, empirical data was gathered, analyzed and discussed. The study showed that the majority of respondents were pragmatic in their approach to social media and prefer therefore to have control over the spreading of their information. They like to decide who gets to see what. The conclusion is that students' personal integrity is threatened by their use of social media as the study showed a lack of knowledge in the fact that their data is being used and spread to third parties

Place, publisher, year, edition, pages
2017. , p. 44
Keyword [sv]
Personlig integritet, spårbarhet, sociala medier, studenter, pragmatisk majoritet
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hv:diva-12031Local ID: EIC501OAI: oai:DiVA.org:hv-12031DiVA, id: diva2:1178189
Subject / course
Informatics
Educational program
Systemutveckling - IT och samhälle
Examiners
Available from: 2018-01-29 Created: 2018-01-29 Last updated: 2018-01-29Bibliographically approved

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