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Late Season Tourists on the Swedish West Coast
University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics. (LINA)ORCID iD: 0000-0001-9781-2993
University West, School of Business, Economics and IT, Division of Business Administration. (LINA)
2017 (English)In: Uddevalla Symposium 2017: Innovation, Entrepreneurship and Industrial Dynamics in Internationalized Regional Economies: Revised papers first presented at the 20th Uddevalla Symposium 15-17 June, 2017, Trollhättan, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2017, 77-90 p.Conference paper, Published paper (Refereed)
Abstract [en]

In the development of city centers and tourist destinations it is, as for any development of attractive offers, imperative to be informed about who the customer is and what s/he needs, wants and desires. For tourist destinations, various customer types can be identified, each with different purposes, needs and wishes.Some types may be present around the year, whereas others may show up during specific points in time. The aim of this report is to identify who the late season visitor is and what s/he actually does when visiting the small town of Lysekil on the Swedish West coast. On the basis of a sample of 155 tourists, participating instructured interviews performed in the in the late part of the summer season, including the months of August and September, it can be concluded that the only clearly identifiable segment during this period consist of couples over 50 who spend their vacation in their motor homes, visiting different locations for a couple of day seach, and mainly spending their time and money shopping and dining at restaurants.

Place, publisher, year, edition, pages
Trollhättan: University West , 2017. 77-90 p.
Series
Reports University West, ISSN 2002-6188, E-ISSN 2002-6196 ; 2017:1
Keyword [en]
City center development, tourist destination development, late season, senior self-drive tourism, tourist segmentation, motorhome tourism
National Category
Business Administration
Research subject
Work Integrated Learning; SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-11851ISBN: 978-91-87531-61-3 (print)OAI: oai:DiVA.org:hv-11851DiVA: diva2:1161510
Conference
Uddevalla Symposium 2017: Innovation, Entrepreneurship and Industrial Dynamics in Internationalized Regional Economies, 20th Uddevalla Symposium 15-17 June, 2017, Trollhättan, Sweden
Available from: 2017-11-30 Created: 2017-11-30 Last updated: 2017-11-30Bibliographically approved

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Arvemo, TobiasTorsein, Ellinor

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CiteExportLink to record
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Citation style
  • apa
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