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Karaktärsdesign​ ​och​ ​stereotyper: En​ ​kvalitativ​ ​studie​ ​av​ ​upplevelse​ ​av​ ​karaktärer​ ​i​ ​dataspelen​ ​Mass​ ​Effect​ ​och Dragon​ ​Age
University West, Department of Economics and IT, Division of Media and Design.
University West, Department of Economics and IT, Division of Media and Design.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Character Design and Stereotypes (English)
Abstract [sv]

Stereotyper​ ​och​ ​sexualisering​ ​inom​ ​spel​ ​och​ ​andra​ ​medier​ ​har​ ​varit​ ​starkt​ ​kritiserat​ ​under​ ​åren.​ ​Vi har​ ​valt​ ​att​ ​undersöka​ ​Biowares​ ​karaktärsdesign​ ​inom​ ​spelserierna​ ​​Mass​ ​ Effect​ ​ ​och​​ ​ Dragon​ ​ Age​ .​ ​I vår​ ​studie​ ​utgår​ ​vi​ ​ifrån​ ​både​ ​genusperspektiv,​ ​intersektionalitet​ ​och​ ​stereotypiska​ ​drag​ ​som förekommer​ ​inom​ ​spelvärlden​ ​och​ ​karaktärskapande.​ ​Vi​ ​har​ ​​genomfört​ ​fyra​ ​​intervjuer​ ​som​ ​har inriktat​ ​sig​ ​på​ ​det​ ​yttre​ ​faktorerna​ ​över​ ​dom​ ​karaktärer​ ​vi​ ​har​ ​valt​ ​ut​ ​från​ ​spelen.​ ​Respondenterna fick​ ​se​ ​bilder​ ​av​ ​fyra​ ​olika​ ​karaktärer,​ ​två​ ​karaktärer​ ​från​ ​varje​ ​spel,​ ​en​ ​kvinna​ ​och​ ​en​ ​man.​ ​Efter detta​ ​fick​ ​respondenterna​ ​svara​ ​på​ ​frågor​ ​om​ ​vad​ ​de​ ​ansåg​ ​om​ ​dessa​ ​karaktärer.​ ​Syftet​ ​med intervjun​ ​var​ ​att​ ​se​ ​hur​ ​de​ ​olika​ ​respondenterna​ ​reagerade​ ​på​ ​karaktärernas​ ​utseende​ ​och​ ​vad​ ​de trodde​ ​om​ ​dem.​ ​Resultatet​ ​av​ ​våra​ ​intervjuer​ ​och​ ​undersökning​ ​indikerar​ ​att​ ​sexualisering​ ​och stereotypiska​ ​drag​ ​förekommer​ ​fortfarande​ ​bland​ ​spel​ ​idag​ ​men​ ​är​ ​har​ ​minskats.​ ​Hos​ ​både​ ​det kvinnliga​ ​könet​ ​och​ ​det​ ​manliga​ ​könet​ ​av​ ​karaktärerna​ ​fanns​ ​stereotypiska​ ​drag.​ ​​De​ ​två​ ​manliga karaktärerna​ ​fick​ ​liknande​ ​kommentarer​ ​om​ ​deras​ ​utseende.​ ​De​ ​kritiserades​ ​hur​ ​stereotypiskt deras​ ​utseende​ ​såg​ ​ut​ ​och​ ​för​ ​att​ ​de​ ​inte​ ​stack​ ​ut​ ​på​ ​något​ ​sätt. De​ ​två​ ​kvinnliga​ ​karaktärerna​ ​fick​ ​olika​ ​reaktioner​ ​från​ ​respondenterna.​ ​En​ ​av​ ​de​ ​kvinnliga karaktärerna​ ​fick​ ​positiv​ ​feedback,​ ​om​ ​hur​ ​jämställd​ ​hon​ ​såg​ ​ut​ ​jämfört​ ​med​ ​de​ ​manliga karaktärerna.​ ​Den​ ​andra​ ​kvinnliga​ ​karaktären​ ​fick​ ​negativ​ ​respons​ ​på​ ​grund​ ​av​ ​att​ ​respondenterna ansåg​ ​att​ ​hennes​ ​utseende​ ​var​ ​sexualiserat​ ​och​ ​Bioware​ ​hade​ ​framhävt​ ​hennes​ ​kropp​ ​på​ ​ett onödigt​ ​sätt.   

Abstract [en]

Stereotypes​ ​and​ ​sexualization​ ​in​ ​games​ ​and​ ​other​ ​media​ ​have​ ​bee​n​ ​​heavily​ ​​criticized​ ​over​ ​the years.​ ​​We​ ​have​ ​chosen​ ​to​ ​examine​ ​Bioware's​ ​character​ ​design​ ​within​ ​the​ ​game​ ​series​ ​​Mass​ ​ Effect and​ ​​Dragon​ ​ Age​ .​ ​In​ ​our​ ​study,​ ​we​ ​have​ ​chosen​ ​to​ ​work​ ​from​ ​both​ ​genus​ ​perspective, intersectionality​ ​and​ ​stereotypical​ ​traits​ ​that​ ​occur​ ​in​ ​the​ ​game​ ​world​ ​and​ ​character​ ​creation.​ ​We conducted​ ​four​ ​interviews,​ ​where​ ​we​ ​focused​ ​on​ ​the​ ​external​ ​factors​ ​on​ ​the​ ​characters​ ​we​ ​had selected​ ​from​ ​the​ ​games.​ ​Respondents​ ​were​ ​shown​ ​pictures​ ​of​ ​four​ ​different​ ​characters,​ ​two characters​ ​from​ ​each​ ​game,​ ​a​ ​woman​ ​and​ ​a​ ​man.​ ​The​ ​purpose​ ​of​ ​the​ ​interview​ ​was​ ​to​ ​see​ ​how​ ​the various​ ​respondents​ ​reacted​ ​to​ ​the​ ​characters'​ ​appearance​ ​and​ ​what​ ​they​ ​thought​ ​about​ ​them. The​ ​result​ ​of​ ​the​ ​interviews​ ​and​ ​the​ ​survey​ ​indicates​ ​that​ ​​sexualisation​​ ​and​ ​stereotypical​ ​traits​ ​is still​ ​ongoing​ ​among​ ​games​ ​today​ ​but​ ​has​ ​been​ ​reduced.​ ​In​ ​both​ ​the​ ​female​ ​sex,​ ​and​ ​the​ ​male​ ​sex of​ ​the​ ​characters​ ​was​ ​the​ ​stereotypical​ ​traits.​ ​The​ ​two​ ​male​ ​characters​ ​got​ ​similar​ ​responses​ ​about their​ ​looks.​ ​They​ ​were​ ​criticised​ ​how​ ​stereotypical​ ​their​ ​appearance​ ​where​ ​and​ ​that​ ​they​ ​didn’t stick​ ​out​ ​in​ ​anyway.​ ​The​ ​two​ ​female​ ​characters​ ​got​ ​different​ ​responses​ ​from​ ​the​ ​respondents.​ ​One of​ ​the​ ​female​ ​characters​ ​got​ ​positive​ ​feedback​ ​about​ ​how​ ​equal​ ​she​ ​looked​ ​to​ ​the​ ​male​ ​characters. The​ ​other​ ​female​ ​character​ ​received​ ​a​ ​negative​ ​response​ ​because​ ​the​ ​respondents​ ​felt​ ​her appearance​ ​was​ ​sexualized​ ​and​ ​her​ ​body​ ​had​ ​been​ ​highlighted​ ​in​ ​an​ ​unnecessary​ ​way.  

Place, publisher, year, edition, pages
2017. , 43 p.
Keyword [sv]
Stereotyper, spel, sexualisering, spelvärlden
National Category
Media Studies
Identifiers
URN: urn:nbn:se:hv:diva-11561Local ID: EXC509OAI: oai:DiVA.org:hv-11561DiVA: diva2:1142395
Subject / course
Media informatics
Educational program
3D-animation
Supervisors
Examiners
Available from: 2017-09-19 Created: 2017-09-19 Last updated: 2017-09-19Bibliographically approved

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