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Crossing the Borders of Diversity: A Critical Discourse Analysis of Touristic Representations in Independent British Travel Blogs about Barbados
University West, Department of Economics and IT, Divison of Law, Economics, Statistics and Politics.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The research is articulated as a single-N case study where postcolonial theory is applied to descriptively investigate whether and how the status quo of colonial legacies within tourism discourse is challenged by alternative hybrid meanings. In order to do so, a critical discourse analysis was conducted to explore the representation of the Self and the Other in independent British travel blogs about Barbados. From the analysis, it resulted that colonial discourse lost its hegemony and got challenged in a greater discursive struggle by the emergence of a new discourse. This discourse was found to be characterised by alternative hybrid meanings of cultural identity, mirroring the existence of an opposition to the colonial power structure outside the discursive realm. This is due to the fact that the discourse of the examined independent travel blogs both constitutes and is constituted by the social world. The research contributes to gain a deeper insight in how the interaction with what perceived as ‘diverse’ and ‘unusual’ can lead to a new conceptualisation of the Self and the Other as interrelated, rather than as mutually exclusive; thus, implying the potential for overcoming the idea of a stable cultural, racial and national purity.

Place, publisher, year, edition, pages
2017. , 59 p.
Keyword [en]
postcolonialism, CDA, tourism, representation, identity
National Category
Political Science
Identifiers
URN: urn:nbn:se:hv:diva-11426Local ID: EIS501OAI: oai:DiVA.org:hv-11426DiVA: diva2:1139615
Subject / course
Political science
Educational program
International Programme in Politics and Economics
Supervisors
Examiners
Available from: 2017-09-08 Created: 2017-09-08 Last updated: 2017-09-08Bibliographically approved

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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