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Vad chefer anser vara väsentligt när de anställer chefer för att nå Employer of Choice
University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.
University West, Department of Social and Behavioural Studies, Division of Psychology, Pedagogy and Sociology.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
What managers consider to be important when they are hiring managers to become an Employer of Choice (English)
Abstract [sv]

Employer of choice är en marknadsföringsform där en organisation väljer attidentifiera, attrahera, optimera, och behålla kompetenta medarbetare. Det innefattar framtida och nuvarande anställda. Syftet med denna studie är attundersöka hur chefer agerar i verksamheten för att nå employer of choice samt vilkaledaregenskaper som värderas vid en rekrytering. Studien genomfördes utifrån enkvalitativ ansats med semistrukturerade intervjuer på ett tillverkningsföretag där tremän och två kvinnor intervjuades. I denna studie har det framkommit följandeteman: (1)Employer of choice, (2) chefers agerande för att nå employer of choice,och (3)chefers tankar vid rekrytering av andra chefer för att nå employer of choice. Dessa diskuteras i relation till uppsatsens tillvägagångssätt och presenterade teorier. Utifrån identifierade teman och formulerade frågeställningar kan vi se tendenser attchefer har employer of choice i åtanke vid rekrytering samt att de tittar på attkandidaterna har genuint intresse, står för vad företaget gör, varför man gör det, attman vågar ta tag i saker samt har en vilja. Föreliggande studie visar på hur cheferagerar för att nå employer of choice, genom att vara en förebild, bygga långsiktigarelationer, förstår medarbetarens behov, är tillgänglig, synlig och är öppen mot sinomgivning.

Abstract [en]

Employer of choice is a marketing form, where an organization chooses to identify,attract, optimize and retain skilled employees. This includes future and currentemployees. The purpose the present study is to investigate the employer's choicebased on a management perspective. Which leadership qualities are important? Isthe employer "employer of choice" in mind when they recruit senior positions? Thiswas a qualitative study with semistructured interviews, carried out at amanufacturing company. The following themes emerged: (1)Employers ofchoice,(2) executives acting to reach the employer of choice, and (3) managers'thoughts in recruiting other managers to reach the employer of choice. These arediscussed in relation to the essay's approaches and presented theories. Based onidentified themes and questions asked, we can see tendencies that managers haveemployer of choice in mind when recruiting, and that they look whether thecandidates have a genuine interest, stands for what the company does, the motivebehind, and the willingness to take responsibility. The study shows how managersact to reach the employer of choice, and by being a rolemodel, building longtermrelationships, understanding employee needs, being accessible, and beingvisible and open to their surroundings.

Place, publisher, year, edition, pages
2017. , 24 p.
Keyword [en]
Employer brand, optional employer, attractive workplaces, leadership and leadership skills
Keyword [sv]
Employer branding, employer of choice, attraktiva arbetsplatser, ledarskap och ledarskapsegenskaper
National Category
Psychology
Identifiers
URN: urn:nbn:se:hv:diva-11317Local ID: EXM530OAI: oai:DiVA.org:hv-11317DiVA: diva2:1131248
Subject / course
Psychology
Educational program
Personalvetarprogrammet
Supervisors
Examiners
Available from: 2017-08-21 Created: 2017-08-14 Last updated: 2017-08-21Bibliographically approved

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