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Kommuner – är ni redo för framtidens utmaning?: En kvalitativ studie med fokus på rekryteringstrategier inom kommunal äldreomsorg
University West, Department of Economics and IT, Division of Business Administration.
University West, Department of Economics and IT, Division of Business Administration.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Municipalities are you ready for the challenge of the future? : A qualitative study focusing on recruitment strategies in municipal elderly care (English)
Abstract [sv]

Bakgrund: Befolkningsantalet i Sverige ökar och därmed även behovet av vård och omsorgsinsatser. Kommuner upplever att det är svårt att rekrytera nya medarbetare. Sveriges Kommuner och Landsting (SKL) har, för att säkra upp personalförsörjningen, i en rapport kommit fram till nio olika strategier som de rekommenderar kommuner och landsting att använda sig av.

Syfte: Syftet med denna studie är att undersöka hur strategisk rekrytering inom äldreomsorgen tillämpas i kommunala organisationer.

Metod: För att uppnå denna studies syfte har en kvalitativ ansats använts. Detta val gjordes eftersom studien fokuserar på att få närmare inblick i och förståelse för hur kommuner arbetar med strategisk rekrytering.

Resultat:Hälften av kommunerna känner till eller har hört talas om SKL:s nio rekommendationer. Dock var det bara två som medvetet använder sig av några av dessa.

Slutsats: Endast två av tio kommuner använder sig av SKL:s rekommendationer men flera gör det omedvetet. Det framkom även andra strategier som kommunerna använder sig av.

Abstract [en]

Background: Population numbers in Sweden are increasing and thus also the need for elderly care. Municipalities find it hard to recruit new employees. The Swedish municipalities and county councils (SKL) have, in order to secure the supply of staff, published nine different strategies that they recommend to municipalities and county councils to use.

Purpose: The purpose of this study is to investigate how strategic recruitment in elderly care is applied in municipal organizations.

Method: In order to achieve this purpose, a qualitative approach has been used. This choice was made because the study focuses on gaining insight into and understanding of how municipalities work with strategic recruitment.

Results: Half of the municipalities know or have heard of SKL's nine recommendations. However, there were only two who deliberately use some of these.

Conclusion: Only two out of ten municipalities use SKL's recommendations, but several do it unconsciously. There were also other strategies that the municipalities use.

Place, publisher, year, edition, pages
2017. , 36 p.
Keyword [en]
Employer branding, municipality, municipalities, organisations, organizations, recruitment, recruit, strategy, strategies, elderly care and elder care
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hv:diva-11166Local ID: EXC504OAI: oai:DiVA.org:hv-11166DiVA: diva2:1120864
Subject / course
Business administration
Educational program
Ekonomprogrammet
Supervisors
Examiners
Available from: 2017-07-07 Created: 2017-07-07 Last updated: 2017-07-07Bibliographically approved

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Citation style
  • apa
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  • modern-language-association-8th-edition
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Language
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  • nn-NO
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Output format
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