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BlaBlaCar, carpooling company on the road to Sweden!: Attitudes of Swedish people towards carpooling
University West, Department of Economics and IT, Division of Business Administration.
University West, Department of Economics and IT, Division of Business Administration.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

By increasing the occupancy rate of cars, carpooling should be a real substitute to individual use of car for occasional and long journeys.

Carpooling development should play a part in transition towards sustainable mobility. Carpooling is making headway greatly: the number of users of BlaBlaCar platform is increasing rapidly and the company claims about 20 millions of members worldwide in 2015. Therefore, it seems essential to better understand carpooling and to collect knowledge about its different uses.

This study is based on the Swedes attitudes towards the carpooling. Indeed, the purpose of this study is to know Swedes attitude and perception. By quantitative analysis consists on an interview of 100 persons interviewed in Gotebörg.

Results demonstrate that Swedish people do not use a lot carpooling but for users of carpooling services, their attitude is really positive because the carpooling is considered as an economical, ecological and friendly mean of transportation. In fact, 31% of the Swedes use it and 52% would be ready to use if it proposed for everyday.

However, according to the profiles we notice that their attitudes is different. Indeed, as an example, it appears that people with a higher education level (22 people out of 31) use it more than people with no diploma (9 out of 31) and have a more positive attitude towards carpooling.

Place, publisher, year, edition, pages
2016. , 34 p.
Keyword [en]
Attitudes, Carpooling, Transportation, Sweden, Study
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hv:diva-10700Local ID: EXC504OAI: oai:DiVA.org:hv-10700DiVA: diva2:1074090
Subject / course
Business administration
Educational program
Ekonomprogrammet
Supervisors
Examiners
Available from: 2017-02-14 Created: 2017-02-14 Last updated: 2017-02-14Bibliographically approved

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf