This thesis aims to examine if the job ads for managers in Gothenburg's public administration are gender coded to benefit male or female applicants. This is accomplished by examining the job ads of one female dominated administration as well as one male dominated administration and making a comparison between them. The reason for choosing Sweden, Gothenburg as a case is because Sweden is one of the highest ranked countries in the world when it comes to gender equality and Gothenburg is one of its biggest cities and has worked actively to include equality in its public administrations since 2006 (Budget 2016). Based on several different theories concerning gender, stereotypes as well as male and female leadership an analytical framework was created that helped categorize different merits in job ads as female or male. Hence the method used to answer the research question is a content analysis guided by the analytical framework. The result of the analysis show that the job ads in the male dominated sector are intentionally structured to target women in order to obtain a gender equal manager structure. The female dominated sector does not show the same transparent gender patterns but give an indication that female applicant is more likely to reach the required merits stated in the ads.