Syftet med denna studie var att undersöka vad som motiverar individer som arbetar inom monotona yrken, samt vad de anser kan förbättras för att de ska uppleva en högre grad av motivation. Studien har genomförts på en kundtjänstavdelning i Göteborg. Sex intervjuer genomfördes och materialet analyserades genom tematisk analys. I studien framkom att alla respondenterna ansåg det viktigt att känna sig motiverad i sitt arbete oavsett vilken roll man har inom organisationen. Det som individerna upplevde motiverade dem i sitt arbete var deras personliga relationer inom arbetsgruppen, möjlighet till personlig utveckling och tydliga mål att arbeta mot. Samhörigheten ansågs vara stark vilket gynnade samarbetet och den skulle kunna stärkas ytterligare genom fler aktiviteter arbetsgrupperna emellan. Resultatet visade att alla respondenterna upplevde att deras känsla av att motivationen kan bli bättre i sitt arbete och ha positiv påverkan på deras resultat.

The purpose of this study was to investigate what motivates individuals working in monotonous occupations, and what they think could be improved so that they experience a higher level of motivation. The study was conducted on a customerservice department in Gothenburg. Six interviews were conducted and the material was analyzed by thematic analysis. The study revealed that all respondents considered it important to feel motivated in their work no matter what role you have in the organization. What the individuals felt motivated them in their work was their personal relationships within the workteam, the possibility for personal development and clear goals to work towards. Affinity was considered strong, which favored cooperation and could be further strengthened through more activities between the workteams. The results showed that all respondents felt that their sense of motivation could be better in their work and have a positive impact on their performance.