The Interpretation of Social Media: Challenges of Adopting Social Media in Organizations 2016 (English)In: ECSM 2016: Proceedings of the 3rd European Conference on Social Media, 12-13 July 2016, Caen France / [ed] Christine Bernadas, Delphine Minchella, Reading: Academic Conferences and Publishing International Limited, 2016, p. 465-472Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Reading: Academic Conferences and Publishing International Limited, 2016. p. 465-472

Series

Proceedings of the European Conference on Social Media, ISSN 2055-7213

Keywords [en]

Social media, marketing, technology frames, hotel organizations

National Category

Information Systems, Social aspects

Research subject

SOCIAL SCIENCE, Informatics; SOCIAL SCIENCE, Business administration; Work Integrated Learning

Identifiers

URN: urn:nbn:se:hv:diva-10559ISBN: 978-1-911218-00-5 (print)OAI: oai:DiVA.org:hv-10559DiVA, id: diva2:1064535

Conference

ECSM 2016- 3rd European Conference on Social Media 12-13 July 2016 Caen France

Note

http://www.academic-bookshop.com/ourshop/prod_5121935-ECSM-2016-Proceedings-of-The-3rd-European-Conference-on-Social-Media-.html  

000400399300057

Available from: 2017-01-12 Created: 2017-01-12 Last updated: 2020-11-16Bibliographically approved

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Högberg, Karin

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