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The Interpretation of Social Media: Challenges of Adopting Social Media in Organizations
University West, School of Business, Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1435-1632
2016 (English)In: ECSM 2016: Proceedings of the 3rd European Conference on Social Media, 12-13 July 2016, Caen France / [ed] Christine Bernadas, Delphine Minchella, Reading: Academic Conferences and Publishing International Limited, 2016, p. 465-472Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Reading: Academic Conferences and Publishing International Limited, 2016. p. 465-472
Series
Proceedings of the European Conference on Social Media, ISSN 2055-7213
Keywords [en]
Social media, marketing, technology frames, hotel organizations
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics; SOCIAL SCIENCE, Business administration; Work Integrated Learning
Identifiers
URN: urn:nbn:se:hv:diva-10559ISBN: 978-1-911218-00-5 (print)OAI: oai:DiVA.org:hv-10559DiVA, id: diva2:1064535
Conference
ECSM 2016- 3rd European Conference on Social Media 12-13 July 2016 Caen France
Note

http://www.academic-bookshop.com/ourshop/prod_5121935-ECSM-2016-Proceedings-of-The-3rd-European-Conference-on-Social-Media-.html  

000400399300057

Available from: 2017-01-12 Created: 2017-01-12 Last updated: 2020-11-16Bibliographically approved

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Högberg, Karin

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