In this paper, we have identified a gap with regard to imparting social values in an eLearning platform that was designed for orienting immigrants entering Sweden (newcomers). We identified that an existing eLearning platform is more oriented towards creating awareness rather than imparting transformative learning. Therefore, we propose a conceptual framework suggesting how to bring in the social values in eLearning platform,by subsequently applying social learning approach to promulgate transformative learning in which the learner also internalize the values in their attitude and behavior. The proposed framework makes a theoretical contribution by combining the notion of value, value content, value systems and social learning approach in the eLearning platform. The contribution also has practical implications in terms of providing transformative learning to newcomers. We argue that the contents on social values through the eLearning platform should be transformative, and not only informative. We suggest to integrate social values in the eLearning platform; make the learning transformative, and impart those values through social learning approaches such as triple-loop learning, connecting various communities of practices and to make the platform more interactive and engaging