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UGV - Kvalité räknas: En undersökning om skillnader mellan användargenererade videos på Youtube
University West, Department of Economics and IT, Division of Media and Design.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
UGV - Quality matters : The difference between user generated videos at Youtube (English)
Abstract [en]

In this thesis we analyzes the 75 largest user generated videos (UGV) at Youtube. The goal is to be able to place videos into categories by identifying differences and similarities between different videos. By doing this we'll be able to calculate if there is a difference in exposure value between different kind of videos. Our findings indicates that videos with a higher production quality may have a greater chance of being shared.

Abstract [sv]

I den här undersökningen analyserades de 75 största user generated videos (UGV) på Youtube. Målet är att identifiera skillnader mellan dessa så de kan kategoriseras upp, genom detta går det att jämföra om det finns någon skillnad i spridningspotentialen mellan olika sorters videos. Det identifierades tio kategorier, vilka placerades i tre huvudgrupper. Genom att mäta hur många personer kanalerna når till förutom sina egna följare framkom det att de videos med högst produktionskvalité kan vara de som har störst spridningspotential.

Place, publisher, year, edition, pages
2016. , 30 p.
Keyword [en]
UGV, Exposure value, video composition, online video, Youtube
Keyword [sv]
UGV, Exponeringsvärde, videokomposition, online video, Youtube
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hv:diva-9960Local ID: EXC509OAI: oai:DiVA.org:hv-9960DiVA: diva2:1015087
Subject / course
Media informatics
Educational program
Digitala media
Supervisors
Examiners
Available from: 2016-10-04 Created: 2016-10-04 Last updated: 2016-10-04Bibliographically approved

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  • apa
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
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