In this paper we have had as purpose to analyze the discourse about motherhood as it shows in media which appeal to mothers. This is in order to get an understanding about standards and valuations existing in today´s community concerning what it means to be a mother. The paper´s empiric material consists of the magazine Mama, which appeal to mothers with children younger than 12 years of age. We have with the help of an attempt of a discourse analysis analyzed how the motherhood discourse is reproduced and constructed in the material, and we can in our analysis see that it in the magazine is conveyed a message about what a mother "is" and "should" be. It is even evident that in the material there are pictures and texts where the mother has the basic responsibility for the children and for the home, and that these pictures strengthen the motherhood discourse. They become an accordingly normative ideal for mothers to endeavor. We also see in our analysis that there is a conception that a woman is expected to fulfil and balance different roles in many fields, as an example you should be able to combine being a good mother, career woman and a wife at the same time. And it is very important to be a great success in all these fields