Global competition, new and increased customer demands, delivery, and product quality, and simultaneously, demands for cost efficiency, sustainability and quick response to changes, mean that companies must constantly monitor competitors and increase staff competence to be competitive. Individualized customer needs require adaptation and consequently increased flexibility inmanufacturing where digitization is a prerequisite. To meet increased demands in global competition,systematic competence development is required. As competence needs keep evolving and become increasingly complicated and complex, Higher Education Institutes (HEIs) are a natural provider of knowledge and education at all levels withinmanufacturing companies. This inherently increases demands and raises new challenges for HEIs,which in turn requires close co-production with industry to ensure expected educational outcomes aremet. This interactive co-production is a vital element of Work-Integrated Learning (WIL).