A key contribution of both norm-critical pedagogy and norm-critical research is to show how established norms in the form of unwritten rules and unwritten expectations can encourage people to think and behave in stereotypical ways. However, a criticism of both this pedagogy and this research is that they can be too guided by theories that provide the answer to rather than promotes an open-minded investigation into which norms that need to be problematised. This study explores how 38 university employees in an individual course assignment reflect about the ways in which they can apply a norm-critical approach in their work. The aim is to explore what type of reflections that emerge in the data and whether these reflections represent varied or similar ways of thinking about what a norm-critical approach means and can be used for.