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Branding ‘progressive’ security: The case of Sweden
University West, School of Business, Economics and IT, Division of Urban Planing and Development.ORCID iD: 0000-0002-2808-183x
Department of War Studies and Military History, Swedish Defence University, Stockholm (SWE).
School of Global Studies, University of Gothenburg (SWE); Swedish Centre for Studies of Armed Forces and Society (CSMS) Stockholm (SWE).
2023 (English)In: Cooperation and Conflict, ISSN 0010-8367, E-ISSN 1460-3691Article in journal (Refereed) Epub ahead of print
Abstract [en]

Contemporary research on so-called Nordic branding has provided crucial insights into the social power of states and how various actors use and circulate ‘progressive’ nation brand tropes for political and commercial goals. Hitherto, the literature on Nordic branding has focused on a wide range of substantive issues, among other things, human rights, gender equality, social welfare and foreign aid, but considerably less attention has been paid to the topic of security. The present article adds to a small but established literature on how the security sphere is increasingly entangled with nation branding. In the Nordic region, we argue, the latter is particularly evident in the case of Sweden - one of the world’s largest per-capita arms exporters in the post-Cold War era but also a country known and often revered for its peaceful and progressive image. Focusing on the case of Sweden, the article contributes to knowledge of how defence industry-related actors (both public and private) draw on and frame nation branding tropes to sell and legitimise their products and services to both insiders (domestic constituents) and outsiders (the global security market).

Place, publisher, year, edition, pages
Sage Publications, 2023.
Keywords [en]
defence industry; framing; Nordic branding; progressiveness; security branding; Sweden
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:hv:diva-20754DOI: 10.1177/00108367231184730ISI: 001025100100001Scopus ID: 2-s2.0-85165243608OAI: oai:DiVA.org:hv-20754DiVA, id: diva2:1810586
Available from: 2023-11-08 Created: 2023-11-08 Last updated: 2024-01-26

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Coetzee, Wayne Stephen

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Citation style
  • apa
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