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Samskapande med AI i webbdesign: Utforskande av sätt att implementera människa-AI samarbete i en designprocess
University West, School of Business, Economics and IT.
University West, School of Business, Economics and IT.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Co-designing with AI in web design (English)
Abstract [sv]

De senaste årens utveckling av generativ AI har fått mycket uppmärksamhet i etablerade medier och generellt i samhället, vilket bland annat har handlat om bildgenereringsverktyg. Något som det saknas tidigare forskning kring är hur text-tillbild AI kan användas inom webbdesign. Den befintliga forskningen som finns på området tyder på att det behövs skapas nya designprocesser för människa-AI interaktion. I denna uppsats undersöks hur designers kan ta användning av AI och om det i sig kan ses som en samarbetspartner eller endast ett verktyg. Uppsatsens frågeställning är: På vilka sätt kan AI i en samskapande process implementeras inom området webbdesign? Arbetetgrundar sig i tidigare forskning inom AI som hjälpmedel i innovation, implementationen av generativ AI i en designprocess, AI inom UX-design samt kommunikation i en samskapande process. Dessutom utgår även studien från tidigare forskning inom MidJourney i en kreativt skapande process, samt de teoretiska perspektiven design thinking och människocentrerad design. Metoderna som används är ett användartest av MidJourney och intervjuer med professionella webbdesigners som deltagare.

En majoritet av deltagarna ansåg att MidJourney hade svårt att följa designkriterier som främst handlade om användarvänlighet men var överlag fortsatt positiva till verktygets förmåga. Alla deltagare uttryckte att de hade kunnat fortsätta använda MidJourney i framtida arbeten och nämnde att den kunde implementeras i en designprocess när det kommer till att underlätta och effektivisera kommunikation med klienten för visuella idéer, som ersättning för traditionella inspirationskällor, men främst att den kan vara ett bra verktyg vid idégenerering. Samarbetet med verktyget hade enligt deltagarna kunnat fungera bättre om kommunikation som användes vid användandet var mer mänsklig. Slutsatsen blir att en AI i nuläget kan implementeras i flera steg i en designprocess, som en stöttning i kreativa processer och för att effektivisera mycket arbete. Det framkommer även att AI:n inte kan ses som en samarbetspartner utan endast som ett verktyg som kan användas inom flera områden i en designprocess. Men i framtiden kommer AI i större utsträckning upplevas som en samarbetspartner, genom utbilda designerns mer inom AI och utveckla kommunikation till mer människolik. Idag förblir designers roll viktig i och med AI:s svårigheter att förstå grundläggande design thinking och människocentrerad design.

Abstract [en]

In recent years development of generative AI has received a lot of attention in established media and generally in society, which among other things has been about image generation tools. One area where there is a lack of research in, is how text-to-image AI can be used in web design. Existing research suggests that new design processes for human-AI interaction needs to be created. This essay explores how designers can make use of AI and whether it can be seen as a collaborative partner or a tool. The research question for the essay is: In what ways can AI be implemented in a co-creation process in the web design field? The work is based on previous research on AI as a tool in innovation, implementation of generative AI in a design process, AI in UX design, and communication in a co-creation process. Additionally, the study is also based on previous research on MidJourney in a creative process and the theoretical perspectives of design thinking and human-centered design. The methods that are being used are interviews and a user test with professional web designers as participants.

The majority of the participants felt that MidJourney had difficulty following design criterias that primarily concerned usability, but were still positive about the tool's ability. All participants expressed that they could continue to use MidJourney in future works and mentioned that it could be implemented in a design process to facilitate and improve efficiency in communication with the client for visual ideas, as a replacement for traditional inspiration sources, but primarily as a good tool for idea generation. According to the participants, the collaboration with the tool could have worked better if the communication used during its use was more human-like. The conclusion is that AI currently can be implemented in several steps in a design process, as a support in creative processes and to improve efficiency in a lot of work. It also emerges that AI cannot be seen as a collaborative partner, only as a tool that can be used in several areas. But in thefuture, AI will increasingly be perceived as a collaborative partner, by educating designers more in AI and developing communication to be more human-like. However, the designer's role remains important today due to AI:s difficulties in understanding basic design thinking and human-centered design.

Place, publisher, year, edition, pages
2023. , p. 56
Keywords [en]
AI, co-design, design thinking, Human-centered design, web design
Keywords [sv]
AI, design thinking, medskapande design, människocentrerad design, webbdesign
National Category
Media Studies
Identifiers
URN: urn:nbn:se:hv:diva-20028Local ID: EXC509OAI: oai:DiVA.org:hv-20028DiVA, id: diva2:1762813
Subject / course
Media informatics
Educational program
Digitala media
Supervisors
Examiners
Available from: 2023-06-13 Created: 2023-06-05 Last updated: 2023-06-14Bibliographically approved

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