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Social Media and the First Time Voter: A qualitative study on how young adult first time voters of the second generation Somali immigrants, experience how social media has shaped their voting behaviour during the 2018 Swedish general election.
University West, School of Business, Economics and IT.
University West, School of Business, Economics and IT.
2022 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Social media has for the last two decades grown and emerged as an influential part of our daily lives. Access to social media has brought new opportunities and behavior in regard to political participation. The aim of this thesis is to examine if the first-time voters of Somali descent perceive that social media has shaped their voting behaviour. Through a qualitative small-N study, we gain a deeper understanding of the young voter and various factors that contribute to their political behaviours, and in addition, their motivation around it. The qualitative method includes a semi-structured interview with ten participants that were between the ages of 18-25 in the 2018 general election. Through our findings we identified that not only social media, but also ethnic and social background, were factors that they identified influenced them to take on the political behaviors that they did during the 2018 general Swedish elections. This study concludes that the chosen subject is a rather complex topic. Several factors that contribute to the individual's political behaviours were noticed. However, it is apparent that social media is perceived to partly shape the political behaviour of this group of young first-time voters. 

Place, publisher, year, edition, pages
2022. , p. 41
Keywords [en]
Political participation, Sweden, second generation ethnic youth, voting behaviour, social media
National Category
Political Science (excluding Public Administration Studies and Globalisation Studies)
Identifiers
URN: urn:nbn:se:hv:diva-18982Local ID: EIS501OAI: oai:DiVA.org:hv-18982DiVA, id: diva2:1683681
Subject / course
Political science
Educational program
International Programme in Politics and Economics
Supervisors
Examiners
Available from: 2022-08-22 Created: 2022-07-18 Last updated: 2022-08-22Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf