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Flexibilitet, motivation, lärande och lön: Personalvetares perspektiv på vad som kännetecknar en attraktiv arbetsgivare
University West, Department of Social and Behavioural Studies.
University West, Department of Social and Behavioural Studies.
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Inom organisationer bedriver både personalvetare och HR-avdelningar ett arbete med att attrahera framtida anställda. Ett annat arbetsområde för personalvetare/HR är att främja organisationens så kallade Employer Branding, ett begrepp som relaterar till hur organisationer, som ett slags varumärke, ses på och uppfattas av andra parter, både potentiella anställda som andra organisationer. Kunskap kring vad som motiverar personalvetare som yrkesgrupp, och som potentiella, nya anställda samt vad denna yrkesgrupp anser utgör en ”attraktiv” arbetsgivare behöver kompletteras. Syftet med denna studie var därför att nå ökad förståelse kring personalvetares, som yrkesgrupp, tankar kring vad som gör att en arbetsgivare uppfattas som attraktiv, specifikt avseende områdena motivation och lärande i arbetet. Intervjuer genomfördes med åtta individer som, i olika form, arbetar med och har erfarenhet från personalyrket. Enligt resultatet bidrar faktorer som flexibilitet, karriärmöjligheter, ekonomisk ersättning och lärande till att en arbetsgivare betraktas som attraktiv. Resultatet visar även att dessa faktorer tycks fungera motiverande för personalvetare. Genom intervjuer kunde ovan faktorer identifieras gällande vad en personalvetare anser vara en attraktiv arbetsgivare samt vilka motivationsfaktorer en personalvetare har i arbetet.

Abstract [en]

Within organizations, HR departments work to attract future employees. Another area of work for HR is to promote the origanization’s so-called Employer Branding, a concept that relates to how organizations, as a kind of brand, are seen and perceived by other parties, both potential employees and other organizations. Knowledge about what motivates HR personnel as a professional group, and as potential new employees, and what this professional group considers to be an “attractive” employer needs to be supplemented. The purpose of this study was therefore to gain an increased understanding of what HR personnel’s thoughts, as a professional group, were about what makes an employer perceived as attractive, specifically regarding the areas of motivation and learning at work. Interviews were conducted with eight individuals who, in various forms, work with and have experience from the personnel profession. According to the results, factors such as flexibility, career opportunities, financial compensation and learning contribute to an employer being considered attractive. The results also show that these factors seem to motivate HR personnel. Through interviews, the above factors could be identified regarding what HR personnel considers to be an attractive employer and what motivational factors HR personnel has at work.

Place, publisher, year, edition, pages
2022. , p. 33
Keywords [en]
Employer branding, motivation, learning, career opportunities, attractive employer
Keywords [sv]
Employer branding, motivation, lärande, karriärmöjligheter, attraktiv arbetsgivare
National Category
Learning
Identifiers
URN: urn:nbn:se:hv:diva-18799Local ID: EXP504OAI: oai:DiVA.org:hv-18799DiVA, id: diva2:1679682
Subject / course
Pedagogics
Educational program
Personalvetarprogrammet
Supervisors
Examiners
Available from: 2022-08-25 Created: 2022-07-01 Last updated: 2022-08-25Bibliographically approved

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Citation style
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