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Den perfekta kvinnan: En kvantitativ studie om Disneys kvinnliga karaktärsutveckling
University West, School of Business, Economics and IT.
University West, School of Business, Economics and IT.
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The perfect woman : A quantitative study of Disney's female character development (English)
Abstract [en]

The so-called Disney Princess, a portrayal of the woman as beautiful, obedient and gentle, has over the years been criticized for reinforcing, among other things, gender stereotypes. As a consequence, the film producer Disney has in recent years worked to change the character design of its female characters to become more inclusive in various ways. Based on theories on how stereotypes are reinforced and a quantitative survey, this study examines what film watchers think and how they experience the development of the character design in Disney's newer film Encanto (2021) compared to the older ones. The results show that the majority of respondents in several ways prefer the latest generations female characters to the older generations. Although these characters represent greater variation, fewer stereotypes and more genuine and identifiable characters, it was considered that there was great potential for improvement.

Abstract [sv]

Den så kallade Disneyprinsessan, en framställning av kvinnan som vacker, lydig och mild, har genom åren kritiserats för att förstärka bland annat könsstereotyper. Som en konsekvens av detta har filmproducenten Disney de senaste åren arbetat med att förändra karaktärsdesignen av sina kvinnliga figurer för att bli mer inkluderande på olika sätt. Utifrån teorier om hur stereotyper förstärks och en kvantitativ enkätundersökning undersöker den här studien vad filmtittare tycker samt hur de upplever utvecklingen av karaktärsdesignen i Disneys nyare film Encanto (2021) jämfört med de äldre. Resultatet påvisar att majoriteten av respondenterna på flera sätt föredrar den senaste generationens kvinnliga karaktärer framför de äldre generationernas. Även om dessa karaktärer representerar en större variation, färre stereotyper och mer genuina och identifierbara karaktärer så ansågs det finnas en stor förbättringspotential.

Place, publisher, year, edition, pages
2022. , p. 44
Keywords [en]
character development, stereotypes, female character design, Disney, Disney Princesses
Keywords [sv]
karaktärsutveckling, stereotyper, kvinnlig karaktärsdesign, Disney, Disneyprinsessor
National Category
Media Studies
Identifiers
URN: urn:nbn:se:hv:diva-18445Local ID: EXC509OAI: oai:DiVA.org:hv-18445DiVA, id: diva2:1662727
Subject / course
Media informatics
Educational program
3D-animation
Supervisors
Examiners
Available from: 2022-06-01 Created: 2022-06-01 Last updated: 2022-06-01Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf