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Design Considerations for Short Alerts and Notification Sounds in a Retail Environment
School of Electrical Engineering and Computer Science, KTH Royal Institute of Technology, Stockholm (SWE).
University West, School of Business, Economics and IT, Division of Media and Design. (LINA)ORCID iD: 0000-0002-7951-2089
Rumtiden, Stockholm (SWE).
School of Electrical Engineering and Computer Science, KTH Royal Institute of Technology.
2021 (English)In: Proceedings of the Sound and Music Computing Conferences, Sound and Music Computing Network , 2021, Vol. 2021-June, p. 261-267Conference paper, Published paper (Other academic)
Abstract [en]

The design and noticeability of alert sounds have been widely researched and reported, and not least, notification sounds are ubiquitous in both software and hardware product development. In an ongoing research project concerning the retail industry, we aim at designing short alert sounds that only grab attention from one group of customers, while others do not register the alerts: this particular aspect has to our knowledge not yet been studied. To establish design guidelines for such alert sounds, we conducted an experiment where test subjects would experience ordinary shopping activity including background music and an ambient soundscape in a virtual reality clothing store, but with added alert sounds. We tested, specifically, six differently designed sound alerts belonging to two classes: contextual-specific congruent sounds, and incongruent sounds that did not fit the sonic context. The results disproved our assumptions that incongruent sounds would outperform the congruent and thus in the context more anticipated sounds. The findings suggest that alert sounds can be designed with subtlety and still be noticeable and that customers will not necessarily be annoyed. We present here a first approach towards design guidelines for short alert sounds in a shop environment. Copyright: © 2021 the Authors.

Place, publisher, year, edition, pages
Sound and Music Computing Network , 2021. Vol. 2021-June, p. 261-267
Keywords [en]
Music; Product design; Virtual reality, Ambients; Background musics; Hardware products; Retail industry; Shopping activity; Software and hardwares; Software products; Soundscapes, Sales
National Category
Business Administration Media Engineering
Identifiers
URN: urn:nbn:se:hv:diva-18051Scopus ID: 2-s2.0-85122057536ISBN: 9788894541540 (electronic)OAI: oai:DiVA.org:hv-18051DiVA, id: diva2:1643628
Conference
18th Sound and Music Computing Conference, SMC 29 June - 1 July 2021
Note

The research was funded by the Hakon Swenson Foundation and The Swedish Retail and Wholesale Council (Handelsrådet).

e Creative Commons Attribution 4.0 International Licens

Available from: 2022-03-10 Created: 2022-03-10 Last updated: 2022-11-17

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Ljungdahl Eriksson, Martin

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CiteExportLink to record
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Citation style
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