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Strategic responses to digital disruption: an exploratory study of digital transformation in hospitality
University West, School of Business, Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1435-1632
2021 (English)In: Digital Innovation and Entrepreneurship (Amcis 2021): 27Th Annual Americas Conference On Information Systems (Amcis), Electr Network, Aug 09-13, 2021, Association for Information Systems, 2021, article id 1528Conference paper, Published paper (Other academic)
Abstract [en]

The hospitality and tourism industry has gone through major changes struggling with DDI. This study examines how two international hotel chains are responding to DDI and how their strategic responses have evolved over time. Case 1 was studied over seven years and Case 2 over four years. In total, 112 interviews have been conducted along with 90 hours of workplace observations. The key observations show how new market actors, new customer behaviors and new technologies disrupt the hotels’ ways of working, communicating and their entire business strategy. To combat these challenges, essential strategic responses including (1) expanding the digital ecosystem, (2) Linking traditional business strategies with digital strategies, (3) building and retaining guest relationships. Furthermore, the study reveals a fusion of the traditional business strategy and the IT strategy. This study contributes to the existing literature on responses to digital disruptions leading to organizational digital transformations.

Place, publisher, year, edition, pages
Association for Information Systems, 2021. article id 1528
Keywords [en]
digital transformation; digital practices; disruptive digital innovations; IT-enabled change; organizational change; hospitality industry
National Category
Information Systems, Social aspects
Research subject
Work Integrated Learning
Identifiers
URN: urn:nbn:se:hv:diva-16995ISI: 000672599802040Scopus ID: 2-s2.0-85118644125ISBN: 978-1-7336325-8-4 (electronic)OAI: oai:DiVA.org:hv-16995DiVA, id: diva2:1619638
Conference
27th Annual Americas Conference on Information Systems (AMCIS), ELECTR NETWORK, AUG 09-13, 2021
Available from: 2021-12-13 Created: 2021-12-13 Last updated: 2022-04-01Bibliographically approved

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Högberg, Karin

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CiteExportLink to record
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Citation style
  • apa
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  • modern-language-association-8th-edition
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  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
  • html
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  • asciidoc
  • rtf