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Information eller intuition: magkänsla vid starten av en designprocess i UX-design
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Information or intuition: gut feeling at the onset of a design process in UX-design (English)
Abstract [en]

A design project generally consists of several iterative phases that together create a design process. The initial phase can be initiated by either intuition or information. The purpose of this study was to investigate how practicing UX-designers in Swedish industries initiate their design processes; whether it is intuition- or information-based, and how the different approaches impact the development of expertise. The study was conducted through five qualitative, semi-structured interviews with UX-designers of different ages and work experiences, or expertise. The result shows that no design processes are initiated based on intuition, and that there are good possibilities for implementing robust frameworks, allowing for a more streamlined development of expertise in UX-design

Abstract [sv]

Ett designprojekt består generellt av iterativa faser som tillsammans utgör en designprocess. Inledande fasen kan initieras av antingen intuition eller av information. Syftet med undersökningen är att se hur yrkesverksamma UX-designers i svenska näringslivet inleder designprocesser; om det är på intuition eller information, samt hur de olika tillvägagångssätten påverkar utvecklingen av expertis. Undersökningen utfördes genom fem kvalitativa semistrukturerade intervjuer med UX-designers av olika åldrar och yrkeslivserfarenheter, eller expertis. Resultatet visar att inga designprocesser inleds på intuition, samt att det finns goda möjligheter att implementera robusta ramverk som tillåter mer strömlinjeformad utveckling av expertis inom UX-design

Place, publisher, year, edition, pages
2021. , p. 48
Keywords [en]
Intuition, design process, UX-design, prospect theory, nudging, expertise
Keywords [sv]
Intuition, designprocess, UX-design, prospektteorin, nudging, expertis
National Category
Media Studies Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hv:diva-17631Local ID: EXC509OAI: oai:DiVA.org:hv-17631DiVA, id: diva2:1606017
Subject / course
Media informatics
Educational program
Digitala media
Supervisors
Examiners
Available from: 2021-11-02 Created: 2021-10-26 Last updated: 2021-11-02Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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Output format
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  • asciidoc
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