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Kentucky Fried Elderly Care?: A longitudinal comparative case study of news media’s framing regarding the NPM reforms in Swedish elderly care before and after the Swedish Corona commission's interim report
University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
University West, School of Business, Economics and IT, Divison of Law, Economics, Statistics and Politics.
2021 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this thesis is to investigate how Social-democratic and Moderate newspapers have framed New Public Management (NPM) during the covid-19 pandemic from 1st March 2020 and until 15th March 2021. More specifically the study intends to compare and describe how the NPM reforms in Swedish elderly care were framed in light of the high death rates during the covid-19 pandemic. The study is based on framing theory and analyses framing trends before and after the Swedish corona commission's interim report (SCCIR) stating that the NPM reforms was a cause of the high death rates within elderly care. To this end, the thesis contributes to the scholarship on media framing of NPM in Sweden in general, and specifically by investigating if the SCCIR was a critical juncture for how the Social-democratic and Moderate newspapers frame the NPM reforms. The study concluded the Social-democratic newspapers morally opposed the reforms and framed the reforms as the cause for the high death rates. And by doing so, holding the Social-democratic party (SAP) as partly accountable for the high death rates as they, together with the Moderate party, have been behind the implementations of the neo-liberal NPM reforms. The Moderate newspapers were morally in favour of the NPM reforms and instead framed the general spread of infection in society to be the cause, which they held the SAP government responsible for. All four newspapers matched their ideology over time, thus following their original ideological positions, which implies that the Social-democratic newspapers are impartial from the SAP. This concludes that the SCCIR was not a critical juncture for how the newspapers framed NPM. 

Place, publisher, year, edition, pages
2021. , p. 76
Keywords [en]
NPM, Elderly Care, Framing Theory, Social Constructivism, Covid-19
National Category
Political Science
Identifiers
URN: urn:nbn:se:hv:diva-16689Local ID: EIS501OAI: oai:DiVA.org:hv-16689DiVA, id: diva2:1580431
Subject / course
Political science
Educational program
International Programme in Politics and Economics
Supervisors
Examiners
Available from: 2021-07-21 Created: 2021-07-14 Last updated: 2021-07-21Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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