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UTREDNING AV ACCEPTANS PÅ AUGMENTED REALITY APPLIKATIONER: En kvantitativ undersökning av framtidens teknik
University West, School of Business, Economics and IT, Divison of Informatics.
University West, School of Business, Economics and IT, Divison of Informatics.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I denna studie undersöks hur konsumenter upplever Augmented Reality-applikationer och vilka olika faktorer som ligger bakom upplevelsen. Finns det några samband mellan användaracceptans och användare som bidrar till sättet de uppfattar teknologi?Studien har genomförts med hjälp av kvantitativa metoder och förespråkar positivism. Undersökningen tar hjälp av enkäter vilket har distribuerats ut primärt via ansikte-till-ansikte metoden. Deltagarna fick svara på enkäten efter att de testat Augmented Reality-applikationen IKEA Place. De testade applikationen genom att placera ut möbler i applikationen och betygsatte sedan sin upplevelse genom frågorna som fanns i enkäten.Resultatet visade på att den yngre målgruppen erhöll ett högre medelvärde, median. Spridningsmåtten visar mindre spridning på respektive faktor PU, PEOU, ATU i den lägre åldersgruppen. Kön verkar inte vara en signifikant faktor till hur acceptansen påverkas på AR-applikationer. Undersökningens resultat tyder på att acceptansen påverkas negativt på deltagarens ålder.

Abstract [en]

In this study a research has been conducted to find out how consumers experience Augmented Reality applications. This was done to see which underlying factors are behind each individual's experience. Are there any connections between user acceptance and unique participants that determines how they respond to technology? The research has been conducted with quantitative methods and advocates positivism. Surveys has been the method used to gather data about the user and has primarily been done with the face-to-face method. The users answered the survey after they had tested out features in IKEA Place, the test involved them placing out furniture in the application and then numerically rated the experience through the questions which was in the questionnaire. The result shows that the younger target audience retained a higher average value, median. The distribution test reveal that there were less spread on respective factors PU, PEOU and ATU in the younger target audience. While gender does not seem to have any significance to how acceptance is determined on AR-applications. The research reveals that the acceptance is affected in a negative way with increased age.

Place, publisher, year, edition, pages
2020.
Keywords [en]
TAM, Survey, Acceptance, Augmented Reality, AR, Consumer application, IKEA Place
Keywords [sv]
TAM, Survey, Acceptans, Augmented Reality, AR, Konsumentapplikation, IKEA Place
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hv:diva-15917Local ID: EXI500OAI: oai:DiVA.org:hv-15917DiVA, id: diva2:1471160
Subject / course
Informatics
Educational program
Systemutveckling - IT och samhälle
Supervisors
Examiners
Available from: 2020-10-21 Created: 2020-09-28 Last updated: 2020-10-21Bibliographically approved

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